| Title | Birth, deaths and notices |
| Agency |
Rothco, part of Accenture Song
|
| Campaign |
Birth, Deaths & Notices
|
| Advertiser |
Dublin Zoo
|
| Brand |
Dublin Zoo
|
| Business Sector | Leisure Parks, Zoos & Fairs
|
| Story | ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species. |
| Media Type |
Print
|
| Executive Creative Director |
Alan Kelly
|
| Copywriter |
Rob Turner
|
| Art Director |
Dave Kelly
|
| Creative Director |
Jonathon Cullen
|
| Head of Account Management |
Miriam Hendrick
|
