My Latest Work
SEE ALL WORKA Magical Christmas
The Revived: The Olympic team of Ukrainian athletes who died during the war
Bugatti Website
The Glitch
About me
Multi award-winning Chief Creative Officer with 20 years’ experience in the marketing and advertising industry. Amongst many personal achievements over the years, promoted to the youngest Creative Director in South Africa(SA), short-listed as Most Admired Creative Leader in SA by industry peers, and named the No.1 Executive Creative Director in SA at The Africa and Middle East Loeries Awards.
Judged internationally at: Cannes, The One Show and Lisbon International Ad Festival.
Served and chaired on numerous judging panels in SA over the years including the Loeries.
Proud co-founder of ‘Find New Words’ a movement aimed at achieving social change through a new language as an alternative to the derogatory and often violent terms used about the LGBTTQQIAAP+ community.
Sector Experience
- Department Stores, Supermarkets
- Institutional/Public Interest/Non-Profit Org.
- Sport Cars
- Disease Awareness, Support Groups & Associations
- Soft Drinks, Tonics
- Destinations (Countries & Places)
- Automotive
- Health & Pharmaceutical Products
- Insurance
- Restaurants & Fast Food
- Creams, Lotions, Milks, Tonics, Makeup Removers
- Household Products & Maintenance
- Banking & Financial Services, Investments, Stock Brokers
- Contraceptives & Pregnancy Tests
- Cars
Awards
- 2024 Clio Sports Awards
- 2024 Epica Awards
- 2024 LIA
- 2023 Cíclope International Advertising Craft Festival
- 2023 MAD STARS
- 2023 The New York Festivals Advertising Awards
- 2023 Art Directors Club of Europe
- 2023 ADC Annual Awards
- 2023 The Caples Awards
- 2023 CLIO Awards
- 2023 Creative Club of Belgium / CCB
- 2023 CLIO Health
- 2020 The Loeries
- 2020 Gerety Awards
- 2015 D&AD Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 Cannes Lions International Festival of Creativity
My Work
SEE ALL WORKThe Glitch (German ST)
- BRAND:
- AFI
- AGENCY:
- BBDO Group Germany
The Phonetic Can (Film Case)
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
Bheki the Mbhaco Maker
- BRAND:
- South African Tourism
- AGENCY:
- FCB South Africa
Boss Man
- BRAND:
- Toyota Hilux Hill Assist
- AGENCY:
- FCB South Africa
Anniversary
- BRAND:
- Toyota Hilux Hill Assist
- AGENCY:
- FCB South Africa
Lobola
- BRAND:
- Toyota Hilux Hill Assist
- AGENCY:
- FCB South Africa
Bonitas - Epiphanies
- BRAND:
- Bonitas Medical Fund
- AGENCY:
- FCB South Africa
People Dancing
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
Iconic Building 3
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
Positions
Chief Creative Officer
Düsseldorf, Germany
June 2020 - Present (4 years 6 months)
I left FCB with the intention of gaining global experience and, after a much-needed sabbatical touring Europe, I was invited to join Proximity Düsseldorf and REDProximity London, both part of the BBDO Group, as CCO and Director.
So here I am now in the beautiful city of Düsseldorf at this prestigious 140 -strong agency (and growing!) working with a diverse and talented group of people from all over the globe.
We've been deep in pitch mode and some have already been won.
The adventure has begun!
Executive Creative Director
Johannesburg, South Africa
2013 - September 2020 (7 years 8 months)
Boss Man
- BRAND:
- Toyota Hilux Hill Assist
- AGENCY:
- FCB South Africa
Anniversary
- BRAND:
- Toyota Hilux Hill Assist
- AGENCY:
- FCB South Africa
Lobola
- BRAND:
- Toyota Hilux Hill Assist
- AGENCY:
- FCB South Africa
Bonitas - Epiphanies
- BRAND:
- Bonitas Medical Fund
- AGENCY:
- FCB South Africa
People Dancing
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
Iconic Building 3
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
Iconic Building 2
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
Iconic Building 1
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
Billboard
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
A Rainbow for the #RainbowNation
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
Wimpy Big Deal Burger
- BRAND:
- Wimpy
- AGENCY:
- FCB South Africa
Presentation
- BRAND:
- Ingram's
- AGENCY:
- FCB South Africa
Office
- BRAND:
- Ingram's
- AGENCY:
- FCB South Africa
A Rainbow for the #RainbowNation
- BRAND:
- Coca-Cola
- AGENCY:
- FCB South Africa
Magauta
- BRAND:
- Old Mutual
- AGENCY:
- FCB South Africa
Chief Creative Officer
FCB Joburg
Johannesburg, South Africa
Art Director
The Jupiter Drawing Room
Rivonia, South Africa
Next Step (30 sec.)
- BRAND:
- ABSA
- AGENCY:
- The Jupiter Drawing Room
Next Step (45 sec.)
- BRAND:
- ABSA
- AGENCY:
- The Jupiter Drawing Room
Next Step (60 sec.)
- BRAND:
- ABSA
- AGENCY:
- The Jupiter Drawing Room
Creative Director
The Jupiter Drawing Room
Cape Town, South Africa
Desmond Tutu
- BRAND:
- ABSA
- AGENCY:
- The Jupiter Drawing Room
Trailer
- BRAND:
- Peugeot 208
- AGENCY:
- BETC Paris
Creative Director
Havas South Africa
Bryanston, South Africa
Washing Machine
- BRAND:
- JIK
- AGENCY:
- Havas South Africa
Sad Pussy Cat
- BRAND:
- Durex
- AGENCY:
- Havas South Africa
Sad One-Eyed Monster
- BRAND:
- Durex
- AGENCY:
- Havas South Africa
Executive Creative Director
FCB Johannesburg
Sandown, South Africa
How Much is Enough? The Road
- BRAND:
- Old Mutual Wealth
- AGENCY:
- FCB Johannesburg
Share a Coke with Bobby
- BRAND:
- Coca-Cola
- AGENCY:
- FCB Johannesburg