Family Equality - "Love, Lawyers & The Government"

$TBWA\Chiat\Day New York$

TBWA\Chiat\Day New York New York, United States

Awards

15240

This ad is part of the ACT Responsible Collection

Brand: Family Equality
Country: United States

Advertiser: Family Equality

Title	Love, Lawyers & The Government
Brief	LGBTQ+ family protection isn’t a federal law. And LGBTQ+ people looking to start or grow their families face legal discrimination, massive financial burdens, and social bias at every step of the process. It takes time, money, and energy for these people to become parents, but most of all, it takes courage.It’s a monumental struggle for these parents-to-be. It’s a struggle that Family Equality, an organization dedicated to helping these families and fixing the problem, is working to solve. But it’s a struggle that many, many Americans simply are not aware of.We approached this serious topic in an entertaining way in order to capture and hold people’s attention. And to explain a complicated story as simply as possible. So we took a familiar parenting scenario, and told a new version. Every line of dialogue in the entire film is true. And as the dad told the story to his kid, our film engaged with and explained the issue to our audience.
Agency	TBWA\Chiat\Day New York
Campaign	Love, Lawyers & The Government
Advertiser	Family Equality
Brand	Family Equality
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	111 seconds
Production Company	Furlined
Chief Creative Officer	C...s Ber.......Hill Subscribers Only
Executive Creative Director	..i M...y Subscribers Only
Associate Creative Director	A...ey V...re Subscribers Only
Art Director	A...ey V...re Subscribers Only
Associate Creative Director	H...en R...he Subscribers Only
Copywriter	H...en R...he Subscribers Only
Art Director	S...h Ar.....on Subscribers Only
Copywriter	A..i W...er Subscribers Only
Head of Integrated Production	J..n D...s Subscribers Only
Executive Agency Producer	C...s K...n Subscribers Only
Director	W..l S...k Subscribers Only
Director	J..h G...on Subscribers Only
Colorization	..3 (..w Y...) Subscribers Only
Editing Company	C...n E..t Subscribers Only
Editor	G...am T...er Subscribers Only