| Title | Team Pride |
| Brief | PFLAG provides peer support, education and advocacy for those of all sexualities and gender expressions. In response to the NHL ban, PFLAG created the ‘Team Pride’ jersey in the colours of the Progress Flag. Stitched from uniforms across the league, it serves as a symbol of inclusivity and allyship.To spearhead the campaign, the “Team Pride” jersey was displayed at the entrance of the world’s most visited sports venue of its kind – the Hockey Hall of Fame. This campaign also earned media support from Sportsnet, one of Canada’s largest sports networks, who rallied behind our initiative on their popular hockey podcast “Going Deep”. |
| Agency | Zulu Alpha Kilo |
| Campaign | Team Pride |
| Advertiser | PFLAG Canada |
| Brand | PFLAG Canada |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Chairman | ..k M...eh Subscribers Only |
| Chief Creative Officer | B...n M...ay Subscribers Only |
| Group Creative Director | Jo....an S...h Subscribers Only |
| Copywriter | Jo....an S...h Subscribers Only |
| Associate Creative Director | M...o B...ar Subscribers Only |
| Copywriter | M...o B...ar Subscribers Only |
| Associate Creative Director | M....el Ro....uk Subscribers Only |
| Art Director | M....el Ro....uk Subscribers Only |
| Associate Creative Director | I..n M....ui Subscribers Only |
| Art Director | I..n M....ui Subscribers Only |
| Art Director | T...os N..s Subscribers Only |
| Account Manager | R...n Mo.....ey Subscribers Only |
| Account Manager | H...ey Bl.....re Subscribers Only |
| Advertising Manager | P...G C...da Subscribers Only |
| Producer | ..m L...h Subscribers Only |
| Production Company | Z....ot Subscribers Only |
| Editor | B...n N..n Subscribers Only |
| Photographer | T...os N..s Subscribers Only |
| Strategy Director | Me....th Fe....on Subscribers Only |
| Producer | C....en A...n Subscribers Only |
More Work
SEE ALLLiving From Work
- BRAND:
- Zulu Alpha Kilo
- AGENCY:
- Zulu Alpha Kilo
Vanback
- BRAND:
- Vancity Original
- AGENCY:
- Zulu Alpha Kilo
Catfish
- BRAND:
- a2 Milk
- AGENCY:
- Zulu Alpha Kilo
Mountain Pass
- BRAND:
- Subaru
- AGENCY:
- Zulu Alpha Kilo
Cryogenic Creative
- BRAND:
- Marketing Awards
- AGENCY:
- Zulu Alpha Kilo
Cryogenic Creative
- BRAND:
- The Marketing Awards
- AGENCY:
- Zulu Alpha Kilo
Winter is less scary in a Subaru.
- BRAND:
- Subaru
- AGENCY:
- Zulu Alpha Kilo
Awards Gone Wild
- BRAND:
- Zulu Alpha Kilo
- AGENCY:
- Zulu Alpha Kilo
Love Letter
- BRAND:
- Cineplex
- AGENCY:
- Zulu Alpha Kilo