My Latest Work
SEE ALL WORKTransform Mortgages
Life Moments
Overdraft Cost Calculator
Reinvigorate The Experience
About me
I lead Zone's content & experiences offering. I bring people and brands together through shared communications, products, and services. Over the last 20 years I've created renowned work for CNN, HBO, MasterCard, RBS, and The Times. I've won 100+ awards including two Cannes Lions and inclusion in the BIMA 100 in 2014 and 2016. I write and speak about design and tech at Fast Company, The Drum, SXSW, and IxDA.
I'm passionate about building a better tomorrow in the creative industries. I mentor students alongside Apps For Good, HyperIsland, Ravensbourne, and General Assembly. I'm on the advisory board for Creative Equals, the action plan for gender diversity in adland.
Sector Experience
My Work
SEE ALL WORKiPad Website Redesign
- BRAND:
- The Royal Bank of Scotland
- AGENCY:
- Publicis Sapient
NatWest Website Redesign
- BRAND:
- The Royal Bank of Scotland
- AGENCY:
- Publicis Sapient
Transform NatWest
- BRAND:
- The Royal Bank of Scotland
- AGENCY:
- Publicis Sapient
Mobile Website Redesign
- BRAND:
- The Royal Bank of Scotland
- AGENCY:
- Publicis Sapient
Positions
I lead Zone's content & experiences offering. The team is 60-strong across content, design, user experience and video production. We help clients like Stagecoach, Unilever, The British Red Cross, etc. to create mission critical digital solutions.
Consultant
Freelance
July 2011 - Present (13 years 5 months)
I offer experience design services to start-ups, corporations, and governments. My advice has helped debut apps, iot hardware, and mobile operating systems. It’s also helped secure $3m+ in seed and early stage funding for various efforts.
Director & Global Practice Lead, Experience Design
London, United Kingdom
January 2012 - October 2016 (4 years 9 months)
I provided creative direction for cross-disciplinary teams to break boundaries for our clients. Team sizes varied from as small as 5 to as large as 80. The accounts I oversaw were responsible for over $90m in revenue.
I guided 30+ designers in our XD practice in the UK. I managed our studio of 60+ experience & visual designers, writers, and developers. I was also the executive sponsor of our new talent program. Additionally I chaired a small global team to update our methods, tools, and value proposition. That effort shaped experience design approach and process for 500+ people in the agency.
I guided 30+ designers in our XD practice in the UK. I managed our studio of 60+ experience & visual designers, writers, and developers. I was also the executive sponsor of our new talent program. Additionally I chaired a small global team to update our methods, tools, and value proposition. That effort shaped experience design approach and process for 500+ people in the agency.
I was responsible for creative leadership of cross-disciplinary teams across many accounts. One account had 130+ staff, 300+ projects in a year, and drove $28m in revenue. Another birthed 2 international offices and a 500% growth in our analytics team.
Provide creative leadership for cross-disciplinary teams across many accounts. Partner with production, account, and technology teams to get results for our clients. Make campaigns and platforms that break new creative and technological ground.
Provide creative leadership for cross-disciplinary teams across many accounts. Partner with production, account, and technology teams to get results for our clients. Make campaigns and platforms that break new creative and technological ground.
I was lead designer of interactive projects across web, mobile, retail and social channels. One such effort saw the creation of 6 million web pages in 99 countries and 36 languages. I was also co-chair of the first mobile special interest group at the agency.
Senior Interaction Designer
New York, United States
January 2001 - December 2004 (3 years 11 months)
Lead designer of interactive projects across web, mobile, retail and social channels. Manage small teams of interaction designers.
I defined the objectives, processes and infrastructure of the quality assurance department. My team was responsible for tracking issues for the life of all projects. I grew the group from 0 - 30 during my tenure.
Education
BFA (Hons) Sculpture and Art Education
1992 - 1996 (4 years)
Much of my course work had me working in the New York City public school system. I was fortunate to work with the Met, MoMA, and The American Museum of Natural History. I also worked as an Assistant Director at Room, a gallery in Soho.
