Merlee Cruz Jayme ( https://bit.ly/Merlee-Jayme-YT)

MERLEE CRUZ-JAYME

The 2019 Drum Global Ranking announced the top 100 Chief Creative Officers in the world, and there were only 8 women in the list. One of them is Merlee Jayme.

Merlee is the first Filipino to be awarded: The Creative of the Year for Southeast Asia by Campaign Asia Pacific Agency of the Year and the Asia Women Marketeer 2019 and the only woman in the 20 top creative directors in ASIA as reported by Campaign brief Asia.

She is Chief Creative Officer, dentsu APAC, and "Chairmom" of Dentsu Jayme Syfu.

Her works push Insights and innovation. She has won major awards that include a Cannes Lion Grand Prix for Mobile for Smart txtbks, Grand CLIO, NYF Grand Awards, D&AD yellow and wood pencils and, a Gold and Silver Lion, a gold CLIO, LIAA and Effies for Green Peace “Dead Whale”.
Aside from awards, she led her agency to win key accounts:
The total sparkling portfolio of Coca-Cola, Nestle, Shell fuels and Wyeth.

Merlee is a sought-after international speaker and an opinion leader when it comes to topics close to her heart: From Working Mothers to Harnessing Creativity. She has given a talk about “Meeting the Momillennials” in Tokyo for Adweek Asia , mentored clients at the Young Marketers Academy in Cannes and tackled "breaking glass ceilings" at SPIKES ASIA.
Her webinars during WFH showed "Creativity that means business" for the Cannes Lions "future gazers", Campaign's "Creativity at Home" , LIA's "Re-Packaging yourself" -a survival guide for creatives, during these trying times. Her talk for SPIKES ASIA this month is all about "The Brave New Normal" the trends of 2021 and beyond.

A seasoned judge in award shows, her jury duties include the Cannes Glass Lion, CLIO Print & Outdoor (Jury Head), and the London International Advertising Award. This year, she is Jury President for Cannes Lions Radio and Audio, and the Jury head for the One Club ADC's 100th year Annual Awards for Interactive.

One of CNN’s Leading Women, she is currently the Diversity and Inclusion Lead for APAC,and has initiated #sistergood projects to inspire women leadership.