My Latest Work
SEE ALL WORKHe's Coming Home
Bravo Brian
Better
Newborn
About me
This profile was created because Bill Smedley has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
- Anti-Domestic Violence, Sexual Abuse
- Rice, Pasta, Dehydrated Vegetables & Cereals
- Insurance
- Disease Awareness, Support Groups & Associations
- TV/Radio Programs & Stations
- Telecommunications Services
- Online Auction
- Credit Cards
- Institutional/Public Interest/Non-Profit Org.
- Transport, Travel and Tourism
- Banking & Financial Services, Investments, Stock Brokers
- Health & Pharmaceutical Products
- Community Website
- Potato Chips, Crisps & Crackers
- Online Leisure & Entertainment Services
- Beers, Ciders, Lagers
- Department Stores, Supermarkets
- Retail, Distribution & Restaurants
- Tools, Do-It-Yourself Products
- Makeup
- Lottery & Gambling
- Charities, Foundations, Volunteers
- Food
- Cars
- Road Safety
- Colleges, Universities & Education Centers
- Newspapers, Magazines, Books
- Restaurants & Fast Food
- State Employment, Forces & Police Recruitment
- Apparel, Fashion & Footwear
- Government Information & Services
- Mayonnaise, Ketchup, Mustards
- Biscuits, Bread, Crispbread
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Dairy Products & Eggs
- Toiletries
- Apparel & Accessories Stores
- Cheese
- Public Safety, Health & Hygiene
- Soft Drinks, Tonics
- Tires, Accessories, Oil, Petrol, Gasoline
- TV, Hi-Fi, Video, Personal Stereo & Accessories
Awards
- 2024 CLIO Awards
- 2023 Cíclope International Advertising Craft Festival
- 2023 Advertising Creative Circle Awards
- 2023 Campaign Big Awards
- 2023 Kinsale Shark Advertising Festival
- 2023 Cannes Lions International Festival of Creativity
- 2023 British Arrows
- 2023 D&AD Awards
- 2023 Art Directors Club of Europe
- 2021 LIA
- 2021 ADC Annual Awards
- 2017 Eurobest
- 2016 The One Show
- 2015 The APA Show
- 2015 Epica Awards
- 2014 ANDY Awards
- 2008 Cristal Media & ADvertising Summit
- 2007 Golden Award of Montreux
- 2006 AICP Show
- 2004 First Boards Awards
- 2004 IPA Effectiveness Awards
- 2004 WARC
- 2004 CRESTA
- 2003 BoB - Best of the Best Awards
- 2003 International Automotive Advertising Awards (IAAA)
- 2003 The Advertising Festival Ad Awards Tenerife
- 2003 WFA Hall of Fame Award
My Work
SEE ALL WORKAlzheimer’s Society
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Hilary and Pauline
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Cynthia and Raymond
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Mark and Caroline
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
The Ultimate Vow
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
The Ultimate Vow
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
He's Coming Home
- BRAND:
- Women's Aid
- AGENCY:
- House 337
Our Christmas 2021
- BRAND:
- BBC
- AGENCY:
- BBC Creative Services
Vodafone Secure Net
- BRAND:
- Vodafone
- AGENCY:
- Grey London
Positions
Editor
He's Coming Home
- BRAND:
- Women's Aid
- AGENCY:
- House 337
He's Coming Home
- BRAND:
- Women's Aid
- AGENCY:
- House 337
Editor
Better
- BRAND:
- American Family Insurance
- AGENCY:
- Elite Media
Newborn
- BRAND:
- American Family Insurance
- AGENCY:
- Elite Media
Editor
Alzheimer’s Society
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Hilary and Pauline
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Cynthia and Raymond
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Mark and Caroline
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
The Ultimate Vow
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
The Ultimate Vow
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Editor
BBC Creative Services
Editor
Editor
The Payment Part is Just the Start
- BRAND:
- Barclaycard Business
- AGENCY:
- Droga5
I Shouldn't Even Be Here- Pirate
- BRAND:
- Secret Escapes
- AGENCY:
- Droga5
I Shouldn't Even Be Here- Incarcerated
- BRAND:
- Secret Escapes
- AGENCY:
- Droga5
I Shouldn't Even Be Here- Ambush
- BRAND:
- Secret Escapes
- AGENCY:
- Droga5
Editor
Climate change doesn’t do borders
- BRAND:
- HSBC
- AGENCY:
- Wunderman Thompson UK
Editor
Editor
Charades
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Fast Forward
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Countdown
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Walk
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Concert
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Mistletoe
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Test Results
- BRAND:
- Marmite
- AGENCY:
- adam&eveDDB
DESIGNATED DRIVER
- BRAND:
- The AA
- AGENCY:
- adam&eveDDB
The Miracle of Mulberry
- BRAND:
- Mulberry
- AGENCY:
- adam&eveDDB
Maille Gifting
- BRAND:
- Maille
- AGENCY:
- adam&eveDDB
Sorry, I Spent It On Myself
- BRAND:
- Harvey Nichols
- AGENCY:
- adam&eveDDB
Sorry, I Spent It On Myself
- BRAND:
- Harvey Nichols
- AGENCY:
- adam&eveDDB
Editor
The Possibilities Are Beautiful
- BRAND:
- ULTA Beauty
- AGENCY:
- MRM//McCann
Editor
Keys
- BRAND:
- EuroMillions
- AGENCY:
- AMV BBDO
Parking
- BRAND:
- EuroMillions
- AGENCY:
- AMV BBDO
Drip
- BRAND:
- EuroMillions
- AGENCY:
- AMV BBDO
Mog's Christmas Calamity
- BRAND:
- Sainsbury's
- AGENCY:
- AMV BBDO
Editor
Kids Party
- BRAND:
- Guardian Newspapers
- AGENCY:
- BBH
Dinner Party
- BRAND:
- Guardian Newspapers
- AGENCY:
- BBH
Fun Run
- BRAND:
- Guardian Newspapers
- AGENCY:
- BBH
My Angel Girlfriend
- BRAND:
- Axe/Lynx Excite variant
- AGENCY:
- BBH
Even Angels Will Fall
- BRAND:
- Axe/Lynx Excite variant
- AGENCY:
- BBH
Offline Editor
A Better You - Walk
- BRAND:
- British Army
- AGENCY:
- Accenture Song
A Better You - Garage
- BRAND:
- British Army
- AGENCY:
- Accenture Song
Editor
Editor
Flying in the Face of Ordinary
- BRAND:
- Virgin Atlantic
- AGENCY:
- Y&R London
Elf
- BRAND:
- Leerdammer
- AGENCY:
- Y&R London
Harvester
- BRAND:
- Boursin
- AGENCY:
- Y&R London
Editor
Wünderful Stuff
- BRAND:
- Müller
- AGENCY:
- TBWA\London
Tennis
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Snooker
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Football
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Darts
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Cricket
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Editor
That’s What Makes McDonald’s
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Chicago
Editor
Pain
- BRAND:
- FSID
- AGENCY:
- J. Walter Thompson London
Circuit
- BRAND:
- Shell
- AGENCY:
- J. Walter Thompson London
Editor
£10k Blowout
- BRAND:
- Zoo Magazine
- AGENCY:
- Mother London
Editor
Choir
- BRAND:
- Honda
- AGENCY:
- Wieden+Kennedy
Cog
- BRAND:
- Honda
- AGENCY:
- Wieden+Kennedy
- 2007 Golden Award of Montreux
- 2007 Kinsale Shark Advertising Festival
- 2007 D&AD Awards
- 2007 Advertising Creative Circle Awards
- 2007 ANDY Awards
- 2006 CLIO Awards
- 2006 The One Show
- 2006 AICP Show
- 2006 British Arrows
- 2006 The APA Show
- 2006 Cannes Lions International Festival of Creativity
- 2006 Epica Awards
- 2004 First Boards Awards
- 2004 IPA Effectiveness Awards
- 2004 WARC
- 2004 CRESTA
- 2003 Eurobest
- 2003 International Automotive Advertising Awards (IAAA)
- 2003 The Advertising Festival Ad Awards Tenerife
- 2003 WFA Hall of Fame Award
- 2003 LIA