The ad starts off like an ordinary pharmaceutical commercial, but quickly takes a sharp turn into the absurd. It introduces a fictitious product, Nando-fix gum, which helps tame your cravings when you can't get to Nando's
Philosophy
A brave spot that aims to draw attention to the brand - a talking point spot.
Problem
Raise awareness of the highly addictive quality of Nando's Chicken.
Result
This commercial is an example of what can be achieved when you have a bold client, a clear brand proposition and a team of talented, passionate individuals who believe that great ideas can build brands. - Jason Ross (CHE's Executive Creative Director)
