Ewen Cameron

Ewen graduated from the University of Glasgow in 1985 with a master’s degree in philosophy. Unable to find employment as an apprentice philosopher, and after short stints in the music and fashion industries, he found his way into advertising at the British birthplace of account planning, BMP. After six years at BMP, where he became, at 27, the youngest member of the board of directors, Ewen moved to sister agency DDB in New York to work with Andy Berlin. Andy and Ewen went on to co-found Berlin Cameron in 1997.;Ewen’s passion lies in solving problems for clients through the seamless combination of smart strategy and breakthrough creative. Over the past decade, Ewen has been the architect behind making Coke Classic relevant to teens again with the well-known “Real” campaign, renewing Reebok’s appeal to women through the “Defy Convention” platform, launching a new “luxury light” segment in the cluttered beer category for Heineken Premium Light, turning Samsung from an electronics manufacturer into a world-class consumer brand, and launching a modern icon in the beverage category, vitaminwater (now part of Coca-Cola).;Ewen is also the global CEO and CCO for UNITED, the WPP micro-network of creative agencies with key offices in Europe and the United States and alliances in China, India, and Latin America.