| Title | Mum |
| Agency | Dare |
| Campaign | Hook - DoH |
| Advertiser | Department of Health |
| Brand | Anti-Smoking |
| Posted | January 2007 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Market | Subscribers Only |
| Art Director | P..l Br.....haw Subscribers Only |
| Copywriter | M....lm D...y Subscribers Only |
| Typographer | A..a L....an Subscribers Only |
| Account Director | M....el P...g Subscribers Only |
| Agency Producer | R....ll T...or Subscribers Only |
| Director | J..f S...k Subscribers Only |