Rob White

Rob?s background is brand strategy, having been an account planner for most of his career. Trained in London, he was one of the first planners in the U.S., working at Chiat/Day Los Angeles for clients like Energizer (the bunny campaign) and Nissan. In 1990, his entrepreneurial spirit took him to Minneapolis where he co-founded McElligott Wright Morrison White. After two eventful and mostly successful years, the partners decided to go their separate ways. Rob decided to stay in town, joined Pat Fallon and his team, built the planning discipline from scratch, ensured that this strategic planning practice was built into the core of the business, and played a key role in the rapid growth of the agency.



Appointed president early in 1999, Rob has been occupied with developing the company on a number of fronts, starting with a new internal vision, and the strategies for bringing that vision to life: these include a holistic approach to brand solutions, global expansion, media re-engineering, and digital branding. In addition, under Rob?s guidance, Fallon launched two new ventures?brand consulting and interactive businesses.



Rob was born and educated in Scotland, graduating with a 1st class honors degree in Pure Mathematics from Glasgow University. He and his wife Julie