Child Poverty Action Group - "Imagine"

Creature London

Creature London London, United Kingdom

Awards

1902

This ad is part of the ACT Responsible Collection

Brand: Child Poverty Action Group
Country: United Kingdom

Advertiser: Child Poverty Action Group

Title	Imagine
Brief	4.2 million children are currently living in poverty in the UK. We had to bring this awful reality to life and get the public behind the amazing work Child Poverty Action Group is doing to tackle it.A child’s imagination is powerful – but it can be heart-breaking. Inspired by the true story of a boy packing an empty lunchbox so his friends wouldn’t know his parents couldn’t afford food, we created a campaign harnessing the power of a child’s imagination, even when it shouldn’t be needed. This heart-wrenching film paints fantastical pictures before a seemingly wonderous feast is punctured by the bleak reality of poverty.The film has been seen by 5.2 million people and has been shared by Members of Parliament. Social listening showed an immediate surge in online conversation around Child Poverty Action Group and was celebrated by children’s charities across the world, from Save the Children to US-based Charity, Every Meal, for ‘putting this crucial issue back at the top of the agenda.
Agency	Creature London
Campaign	Imagine
Advertiser	Child Poverty Action Group
Brand	Child Poverty Action Group
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Chief Creative Officer	..n Mi.....on Subscribers Only
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Chief Client Officer	H....ha K....ha Subscribers Only
Business Director	E..a F...ch Subscribers Only
Head of Integrated Production	K....ie G...an Subscribers Only
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Production Company	Sm....er Subscribers Only
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Production Manager	Chr......lle S...e Subscribers Only
Director of Photography (DOP)	..m M....ce J...s Subscribers Only
Director of Photography (DOP)	J...s Subscribers Only
Production Designer	C...s O..y Subscribers Only
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Executive Producer	D....ah Wh.....ld Subscribers Only
Sound Engineer	J..h Ca....ll Subscribers Only
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Chief Executive Officer (CEO)	A...on G....am Subscribers Only
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