Christophe Perruchas

EXEC CREATIVE DIRECTOR atawad

11 years of traditional advertising experience, 4 years in a pure player role, 6 years encompassing both.


After graduating with a Master in “french literature” in 1998, I started working as a copywriter in the advertising agency BDDP. That enabled me to take part in the BDDP&fils adventure until 2001, when I joined Publicis Conseil, to work on the Renault account.


My next ventures in « traditional » advertising were Springer & Jacoby, Les Ouvriers du Paradis and Lowe Strateus.
I then joined Duke, a digital agency I was working with as a free lancer since 2005.
There I further broadened my digital skillsets and fully embraced the potential that new technologies, usages and the subsequent cultural shifts could offer brands.
I was appointed executive Creative Director with a single aim : merge traditional advertising know-how (branding, creative expression) and the digital tools (technological and UX contributions). The result is an ever expanding playground with endless possibilities.

In December 2012 I joined Publicis Conseil as Integrated Creative Director on the Renault Global account.
July 2014, I joined Change as Vice President, Exec Creative Director.



I have worked for brands such as Aprilia, Air Liberté, BUT, Casino, Caisse d'Epargne, Curly, Dacia, PMU, Cadresonline, Microsoft, La Vie-Le Monde, Lotus, Renault, Mercedes, KIA, Monster Munch, Pampryl, Amnesty International, French Ministry of work, La Poste, Hénaff, Direct Assurance, adidas, Melitta, Malongo, Okay, La Maif, Vico, Vrai, the European Commission, Crédit du Nord, Nissan, Nike, Sony, Guerlain, ING Direct, Levi's, McDonald's, Schweppes, SNCF