Chuck Rachford

Chuck Rachford

SVP/Executive Creative Director at Cossette

Chicago, United States

My Latest Work

The Chicken Tenders Battle has Begun

MARKER

Puppets

Bobblehead

About me

View my work at chuckrachford.com. And visit CossetteChicago.com

Skills

Sector Experience

Awards

People I worked with

Mark Gross

Founder/Creative Director

Highdive Advertising

Chris Roe

Creative Director

John Immesoete

Biscuit Filmworks UK

Steve Jackson

Account Director

Will St. Clair

Director of Integrated Production

Whitehouse Post

My Work

Ravenous Dog — Ravenous Dog

BRAND:

Nabisco

AGENCY:

VML

You Can't Beat It — You Can't Beat It

BRAND:

Capital One

AGENCY:

DDB Chicago

Teacher — Teacher

BRAND:

Capital One

AGENCY:

DDB Chicago

Theories — Theories

BRAND:

Starburst

AGENCY:

DDB Chicago

Tears — Tears

BRAND:

Starburst

AGENCY:

DDB Chicago

Orchard Painting — Orchard Painting

BRAND:

Starburst

AGENCY:

DDB Chicago

Orchard — Orchard

BRAND:

Starburst

AGENCY:

DDB Chicago

Nachos — Nachos

BRAND:

Capital One

AGENCY:

DDB Chicago

Telestrator — Telestrator

BRAND:

Capital One

AGENCY:

DDB Chicago

Positions

SVP, Executive Creative Director

Cossette

Chicago, United States

September 2014 - Present (10 years 3 months)

Work

MARKER — MARKER

BRAND:

McDonald's Egg McMuffin

AGENCY:

Cossette

Puppets — Puppets

BRAND:

McDonald's

AGENCY:

Cossette

SVP/Group Creative Director

DDB Chicago

Chicago, United States

September 2000 - Present (24 years 3 months)

Work
Awards

Bobblehead — Bobblehead

BRAND:

Capital One

AGENCY:

DDB Chicago

You Can't Beat It — You Can't Beat It

BRAND:

Capital One

AGENCY:

DDB Chicago

Teacher — Teacher

BRAND:

Capital One

AGENCY:

DDB Chicago

Theories — Theories

BRAND:

Starburst

AGENCY:

DDB Chicago

Tears — Tears

BRAND:

Starburst

AGENCY:

DDB Chicago

Orchard Painting — Orchard Painting

BRAND:

Starburst

AGENCY:

DDB Chicago

Orchard — Orchard

BRAND:

Starburst

AGENCY:

DDB Chicago

Nachos — Nachos

BRAND:

Capital One

AGENCY:

DDB Chicago

Telestrator — Telestrator

BRAND:

Capital One

AGENCY:

DDB Chicago

Pimp Your Ride — Pimp Your Ride

BRAND:

Bud Light

AGENCY:

DDB Chicago

Clothing Drive — Clothing Drive

BRAND:

Bud Light

AGENCY:

DDB Chicago

Paintball — Paintball

BRAND:

Bud Light

AGENCY:

DDB Chicago

Drawing Board Skier — Drawing Board Skier

BRAND:

Bud Light

AGENCY:

DDB Chicago

Endorsement — Endorsement

BRAND:

Bud Light

AGENCY:

DDB Chicago

Ability to Fly — Ability to Fly

BRAND:

Bud Light

AGENCY:

DDB Chicago

Wheel/Suck/Opener — Wheel/Suck/Opener

BRAND:

Bud Light

AGENCY:

DDB Chicago

Copywriter

VML

Chicago, United States

1998 - 2000 (2 years)

Work

Ravenous Dog — Ravenous Dog

BRAND:

Nabisco

AGENCY:

VML

Copywriter

Meldrum & Fewsmith

July 1996 - July 1998 (2 years)

Copywriter

Freelance copywriter

July 1995 - March 1996 (8 months)

Copywriter

Burgler Advertising

May 1994 - July 1995 (1 year 2 months)

Copywriter

Downtown Partners

Chicago, United States

Work
Awards

Mr. Over The Top Carb Counter — Mr. Over The Top Carb Counter

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Basketball Court Sweat Wiper Upper — Mr. Basketball Court Sweat Wiper Upper

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Hot Stock Tip Giver Outer — Mr. Hot Stock Tip Giver Outer

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Tiny Dog Clothing Manufacturer — Mr. Tiny Dog Clothing Manufacturer

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Bathroom Stall Dirty Joke Writer — Mr. Bathroom Stall Dirty Joke Writer

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Miniature Train Modeler — Mr. Miniature Train Modeler

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Cargo Pants Designer — Mr. Cargo Pants Designer

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Pro Sports Heckler Guy — Mr. Pro Sports Heckler Guy

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Really Big Pet Snake Owner — Mr. Really Big Pet Snake Owner

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Gangsta Rapper Posse Member — Mr. Gangsta Rapper Posse Member

BRAND:

Bud Light

AGENCY:

Downtown Partners

Mr. Giant Pocket Knife Inventor — Mr. Giant Pocket Knife Inventor

BRAND:

Bud Light

AGENCY:

Downtown Partners

Snowball Fight — Snowball Fight

BRAND:

Budweiser

AGENCY:

Downtown Partners

Smooth Monkey — Smooth Monkey

BRAND:

Bud Light

AGENCY:

Downtown Partners

Washed Ashore — Washed Ashore

BRAND:

Bud Light

AGENCY:

Downtown Partners

Education

B.A., Advertising

Grand Valley State University

1989 - 1994 (5 years)

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