Title | Zapping (French) 40 sec |
Title (original language) | Le Zapping (40 sec) |
Agency | BETC Paris |
Campaign | Zapping - Europe 2 |
Advertiser | Europe 2 |
Brand | Europe 2 TV |
Date of First Broadcast/Publication | 2005 / 10 |
Business Sector | TV/Radio Programs & Stations |
Tagline | Europe 2 TV. It's a killer |
Tagline (original language) | Europe 2 TV. Ça tue |
Story | The film portrays a young man as a "couch potato" in front of Europe 2 TV, who is not receptive anymore to the outside world. And yet many things happen around him all day long! |
Story (original language) | Le film met en scène un jeune totalement « scotché » devant Europe 2 TV et qui ne réagit plus aux sollicitations du monde extérieur. Et pourtant il s’en passe des choses autour de lui pendant toute la journée! |
Philosophy | Europe 2 TV and BETC EURO RSCG have decided to play with this reality-consumer by giving up the high-flown speeches always praising the awakening, curiosity and booster TV effects on the young people. |
Philosophy (original language) | Europe 2 TV et BETC EURO RSCG ont décidé de jouer avec cette réalité-consommateur en renonçant aux discours ronflants toujours aptes à vanter les effets d’éveil, de curiosité et de dynamisation de la télé sur la jeunesse. |
Problem | To launch among the 15-34 the music channel which is completely dedicated to them. |
Problem (original language) | Lancer auprès des 15-34 ans la chaîne musicale qui leur est totalement dédiée. |
Media Type | Web Film |
Length | |
Market | France |
Production Company | Partizan Paris |
Advertising Manager | Marianne Bede |
Account Manager | Fabrice Brovelli |
Account Manager | Stéphanie Long Choquet |
Creative Director | Stéphane Xiberras |
Copywriter | Jean-Philippe Martzel |
Art Director | Florence Bellisson |
Agency Producer | Virginie Chalard |
Agency Producer | Mathieu Auvray |
Director | Raphaël Frydman |
Executive Producer | Franck Montillot |