Luissandro Del Gobbo

I'm a writer currently residing in Milan where I work as Chief Creative Director for Havas. Over the past fifteen years I've created award-winning work for several advertising agencies around the US, France and Italy on clients ranging from global fashion brands, to cultural institutions, to beer.

My creative approach - no matter the medium - is to find points of tension behind the brief I've been given. As a consequence, a big part of the ideating process consists in identifying THE underlying problem and/or THE true human insight. Once that's nailed, ideas start to flow. And among them, the ones I prefer are the most controversial; ideas that stop people in their tracks and challenge their way of thinking. Because those are the ideas that build brands people want to befriend.


Over the past fourteen years I've created award-winning work for several advertising agencies around the US, France and Italy on clients ranging from global fashion brands, to cultural institutions, to soap.

SELECTION OF CLIENTS
Heineken / Dove / KIWI / Huggies / Glade / Lyric Opera of Chicago / Extra / 5 Gums / Pringles / Lacoste / Hugo Boss / Febreze / Seat / Findus / Knorr / Pfizer / Lipton / Tele2 / BMW / Henkel Home Care / Heineken / Kraft / Diageo / National Geographic / Ford / Nestle /