Heineken - "No More Excuses"

Publicis Italy

Publicis Italy Milan, Italy

Awards

12571

Brand: Heineken
Country: United Kingdom

Advertiser: Heineken

Title	No More Excuses
Brief	There’s nothing worse than getting stood up by your buddies when you have plans to watch the game and kick back a few beers. Manchester United coach Jose Mourinho is here to ensure that it never happens again. For starters, his pep talk video strips would-be flakes of their lame excuses (no one cares if it’s raining, George!) and tagged Facebook users got personalized messages to encourage them to gather together for UEFA Champions League games. If that’s not enough, a Mourinho chatbot rewards fans with discount codes for Uber and Deliveroo. Manchester United coach Jose Mourinho is here to ensure your friends never bail again on plans to watch a Champions League match and kick back with a few beers. His pep talk strips would-be flakes of their lame excuses while his personalized Facebook messages encourage tagged friends to gather together for the game.
Agency	Publicis Italy
Campaign	#ChampionTheMatch
Advertiser	Heineken
Brand	Heineken
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Director	..y R....ie Subscribers Only
Actor / Celebrity	J..é Mo....ho Subscribers Only
Advertising Manager	Gi....ca .i T...o Subscribers Only
Advertising Agency	Pu....is L...on Subscribers Only
Advertising Agency	Pu....is L...on Subscribers Only
Creative Director	Cr.....na Bo.....ini Subscribers Only
Creative Director	M...o Ve.....lli Subscribers Only
Creative Director	L..a Ci......lmi Subscribers Only
Creative Director	M...s Ob.....ic Subscribers Only
Creative Director	Vi....us D...i Subscribers Only
Copywriter	C....ia I...n Subscribers Only
Copywriter	Gi....na Fa....so Subscribers Only
Art Director	H..o Wa....ow Subscribers Only
Art Director	A...e T....zi Subscribers Only
Production Company Producer	A..m S...rd Subscribers Only
Production Company Producer	D..e Mo....on Subscribers Only
Production Company Producer	G...th F....is Subscribers Only
Production Company Producer	J..i G..t Subscribers Only
Agency Producer	S...ia Ca....eo Subscribers Only
Worldwide Chief Creative Officer	B...o Be....li Subscribers Only
Strategic Planner	J...s M...e Subscribers Only
Account Manager	E...i Ch.....eia Subscribers Only
Account Manager	D...d P....ni Subscribers Only
Account Manager	F....la M....ne Subscribers Only
Brand Director	Gi....ca .i T...o Subscribers Only
Brand Director	A....ag T...ha Subscribers Only
Brand Manager	..s Di.....zen Subscribers Only