My Latest Work
SEE ALL WORKNo Carbs
Toilet Lid
Photowall
The Heineken® Smootheriser
No Carbs
Toilet Lid
Photowall
The Heineken® Smootheriser
No Carbs
Toilet Lid
Photowall
The Heineken® Smootheriser
About me
Born in 1971, after getting a school degree in classical studies, she moved to Milan where she started her career in advertising.
She began at JWT where she has been for 14 years working on key international clients such as Heineken, Coca Cola, Kraft, Mazda, Nestlè and Unilever, in the role of Head of Art and Creative Director.
In January 2011 she joined Publicis Italy as Executive Creative Director together with Bruno Bertelli, and they commenced working on global projects for Heineken Corporate.
Cristiana and Bruno have achieved international recognition by winning several awards including a Grand Clio for Heineken, 7 Epica and 25 Cannes lions.
Sector Experience
- Beers, Ciders, Lagers
- Other Online Services
- Rice, Pasta, Dehydrated Vegetables & Cereals
- Mayonnaise, Ketchup, Mustards
- Alcoholic
- Consumer Electronics & Audio-Visual
- Hygiene & Personal Care Products
- Toothpaste
- TV/Radio Programs & Stations
- Coffee, Tea, Chocolate Drinks, Breakfast Drinks
- Food
- Home Appliances, Furniture & Gardening
- Mineral, Sparkling & Bottled Waters
- Soups, Stuffing, Cooked Sauces
- Media, Publishing & Production
- Apparel, Fashion & Footwear
- Online Leisure & Entertainment Services
- Soft Drinks, Tonics
- Clothing
- Watches
- Biscuits, Bread, Crispbread
- Department Stores, Supermarkets
- Automotive
- Non-Alcoholic
- Apparel & Accessories Stores
- Sports Teams, Sports Events
- Standards Authorities
- Online Retail, E-store
- Beverages
- Gardening Instruments & Products, Garden Furniture
- Tools, Do-It-Yourself Products
- Mobile Telephones & tablets
- Health & Pharmaceutical Products
- Spirits, Fortified Wines
- Household Products & Maintenance
- Public Safety, Health & Hygiene
- Newspapers, Magazines, Books
- Wine Coolers & Other Malt Beverages
- Cleaning Products, Soaps, Detergents
- Museums & Monuments
- Corporate Communication
Awards
- 2025 ADFEST
- 2024 CLIO Awards
- 2024 Eurobest
- 2024 Clio Sports Awards
- 2024 Cannes Lions International Festival of Creativity
- 2024 LIA
- 2024 The Golden Drum Awards
- 2023 AdForum Business Creative Report
- 2023 Dubai Lynx International Festival of Creativity
- 2023 Art Directors Club of Europe
- 2023 Golden Award of Montreux
- 2023 The One Show
- 2023 ANDY Awards
- 2022 Prix Club des Directeurs Artistiques (Club des DA)
- 2022 The New York Festivals Advertising Awards
- 2022 D&AD Awards
- 2020 Effie Awards Europe
- 2020 PHNX Awards
- 2020 British Arrows
- 2020 Epica Awards
- 2017 PIAF
- 2017 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2017 Dutch Creativity Awards
- 2015 Grand Prix Pubblicità Italia
- 2015 Eurobest
- 2013 Cristal Media & ADvertising Summit
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2011 AdPrint - European Creative Teams Competition
- 2008 ACT Responsible Tributes
My Work
SEE ALL WORK
Enjoy the Smoothness
- BRAND:
- Heineken
- AGENCY:
- Leo Burnett / M&T Vietnam
Pub Succession
- BRAND:
- Heineken
- AGENCY:
- LePub (HQ)
Wherever It Takes You
- BRAND:
- Tinder
- AGENCY:
- LePub (HQ)
Fireworks are best when...
- BRAND:
- Heineken
- AGENCY:
- LePub APAC
Food is best when...
- BRAND:
- Heineken
- AGENCY:
- LePub APAC
Celebrations are best when...
- BRAND:
- Heineken
- AGENCY:
- LePub APAC
Ticket to Togetherness
- BRAND:
- Barilla
- AGENCY:
- LePub (HQ)
Ketchup Footy 1
- BRAND:
- Heinz
- AGENCY:
- TBWA\Sydney
Positions
Bar Experience
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Working Late?
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
The Closer
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Love
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Karaoke
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Beach
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Pasta is born again
- BRAND:
- Barilla Al Bronzo
- AGENCY:
- Publicis Italy
The Greatest Goal
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Cheers to All Fans, Men Included
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Flatmates
- BRAND:
- Barilla Pesto
- AGENCY:
- Publicis Italy
Tudum Stories
- BRAND:
- Netflix
- AGENCY:
- Publicis Italy
Romanian Witches VS The Witcher
- BRAND:
- Netflix Romania
- AGENCY:
- Publicis Italy
Cheers with No Alcohol. Now You Can
- BRAND:
- Heineken 0.0
- AGENCY:
- Publicis Italy
The Night is Young
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Lockdown Love Story
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Worth the Wait
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
- 2024 CLIO Awards
- 2024 Cannes Lions International Festival of Creativity
- 2023 LIA
- 2023 Eurobest
- 2023 The Golden Drum Awards
- 2023 The One Show
- 2023 ANDY Awards
- 2022 Prix Club des Directeurs Artistiques (Club des DA)
- 2022 The New York Festivals Advertising Awards
- 2022 D&AD Awards
- 2021 Art Directors Club of Europe
- 2020 Effie Awards Europe
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2020 British Arrows
- 2020 Epica Awards
- 2017 PIAF
- 2017 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2017 Dutch Creativity Awards
- 2015 Grand Prix Pubblicità Italia
- 2015 Eurobest
- 2013 Cristal Media & ADvertising Summit
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
531
- BRAND:
- Il Giocco del Lotto
- AGENCY:
- J. Walter Thompson Roma SSRL
8
- BRAND:
- Il Giocco del Lotto
- AGENCY:
- J. Walter Thompson Roma SSRL
3
- BRAND:
- Il Giocco del Lotto
- AGENCY:
- J. Walter Thompson Roma SSRL
The Look-Out
- BRAND:
- Comics National Museum
- AGENCY:
- J. Walter Thompson Italia spa
The Fart
- BRAND:
- Comics National Museum
- AGENCY:
- J. Walter Thompson Italia spa
The Strip Poker
- BRAND:
- Comics National Museum
- AGENCY:
- J. Walter Thompson Italia spa
Videogame
- BRAND:
- San Raffaele Hospital
- AGENCY:
- J. Walter Thompson Italia spa
Concert
- BRAND:
- Heineken
- AGENCY:
- J. Walter Thompson Italia spa
Parking
- BRAND:
- Heineken
- AGENCY:
- J. Walter Thompson Italia spa
Bar Experience
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Working Late?
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
The Closer
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Love
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Karaoke
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Beach
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Pasta is born again
- BRAND:
- Barilla Al Bronzo
- AGENCY:
- Publicis Italy
The Greatest Goal
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Cheers to All Fans, Men Included
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Flatmates
- BRAND:
- Barilla Pesto
- AGENCY:
- Publicis Italy
Tudum Stories
- BRAND:
- Netflix
- AGENCY:
- Publicis Italy
Romanian Witches VS The Witcher
- BRAND:
- Netflix Romania
- AGENCY:
- Publicis Italy
Cheers with No Alcohol. Now You Can
- BRAND:
- Heineken 0.0
- AGENCY:
- Publicis Italy
The Night is Young
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Lockdown Love Story
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Worth the Wait
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
- 2024 CLIO Awards
- 2024 Cannes Lions International Festival of Creativity
- 2023 LIA
- 2023 Eurobest
- 2023 The Golden Drum Awards
- 2023 The One Show
- 2023 ANDY Awards
- 2022 Prix Club des Directeurs Artistiques (Club des DA)
- 2022 The New York Festivals Advertising Awards
- 2022 D&AD Awards
- 2021 Art Directors Club of Europe
- 2020 Effie Awards Europe
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2020 British Arrows
- 2020 Epica Awards
- 2017 PIAF
- 2017 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2017 Dutch Creativity Awards
- 2015 Grand Prix Pubblicità Italia
- 2015 Eurobest
- 2013 Cristal Media & ADvertising Summit
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
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