Peter Mitchell

For a decade, Peter pulled information out of people as a reporter. He is still asking questions. Today he digs through SPSS runs and interview notes to transform audience insights into marketing offers. Peter left The Wall Street Journal to work in Florida politics but quickly found himself immersed in marketing, serving as the founding marketing director of what became the ?truth? anti-smoking campaign. Since then, Peter has designed behavior-change campaigns for the Centers for Disease Control and Prevention, the Chesapeake Bay Program, the Environmental Protection Agency, Florida Healthy Kids Corp., the Massachusetts Institute of Technology, the Planned Parenthood Federation of America, the United Nations and the U.S. Agency for International Development.