Title | Embrace Change |
Agency |
Deutsch NY
|
Campaign |
Embrace Change (D.C.) - IKEA
|
Advertiser |
IKEA
|
Brand |
IKEA
|
Posted | January 2009 |
Business Sector | Retail, Distribution & Restaurants
|
Story | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers. |
Philosophy | Three lucky winners will receive IKEA gift cards valued at $1,500. |
Problem | During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. |
Result | The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home. |
Media Type |
Web Site
|
More Information | embracechange09.com |
Media Rep. |
Louise Thach
|
Media Rep. |
Shaun Leavy
|
Media Director |
Vonda LePage
|
Chief Creative Officer |
Heh Assoc
|
Group Creative Director |
Nathan Hunt
|
Copywriter |
Nick Bayne
|
Art Director |
Grant Piper
|
Executive Agency Producer |
Lauren Ziffer
|
Agency Producer |
Sam Helfer
|
Designer |
Joseph Barille
|
Programmer |
Michael Nicosia
|
Application Developer |
Scott Alcid
|
Application Developer |
Mike Gomez
|
QA |
Carlos Solorzano
|
Executive Producer |
Jeremy Rosenberg
|
Producer |
Nili Suhami
|
Art Director |
Anthony Alvarez
|