Tom Weingard
Creative Director at McCann New York
New York, United States
TitleEven More Drama
BriefIn the second year of their effort to get more Americans to take control of their health, the TV doctors need to up the ante. So they introduce scandalous romance, dramatic pauses – and bizarre plot twists. “Dad!” exclaims TV doc Patrick Dempsey when he recognises one of his patients. But you can spare yourself from drama by getting a regular check-up from a REAL doctor.
Agency
Campaign The TV Doctors of America
Advertiser CIGNA
Brand CIGNA

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
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