Parixit has worked with the most successful agencies in Bombay, Singapore and Dubai. He has helped agencies win Agency of the Year titles in two of those cities. He created the World’s First Social Media Answering Machine for Nestle Kit Kat. It was hailed as one of the most talked about F&B campaigns that also brought young people back to the brand in South East Asia. In the follow-up to that campaign, he made young people create shareable art with their neural impulses while having a Kit Kat. He has also worked on various other brands like L’Oreal, Sunsilk, Tampax, Nestle, Heinz and Pepsico. His form changing work across categories has won top accolades at all international advertising shows.