My Latest Work
SEE ALL WORKPride Jersey 6
Pride Jersey 5
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Pride Jersey 3
About me
Lipton has more than a decade of experience developing award-winning campaigns, securing new business wins and reimagining the agency model. In his most recent role at 360i, Lipton played a key role in connecting the tech and creative departments, helping to spearhead the agency's Innovation Group and establishing its XD capabilities. Before that, he was CCO and Founding Partner of M&C Saatchi New York, which he joined as employee #2 and helped design from the ground up. He has also held positions at BBDO, Fallon and TBWA, where he helped launch the "In an Absolut World" campaign for Absolut Vodka.
Sector Experience
- Charities, Foundations, Volunteers
- Insurance
- Banking, Finance, Law & Insurance
- Tires, Accessories, Oil, Petrol, Gasoline
- IT Solutions & Professional Networks
- Lottery & Gambling
- Contraceptives & Pregnancy Tests
- Online Press, Media & Information
- Credit Cards
- Destinations (Countries & Places)
- Institutional/Public Interest/Non-Profit Org.
- Telecommunications Services
- Personal Wireless Communication
- Cameras & Video Cameras
- Cakes, Desserts
- Cars
- Vitamins & Diet Complements
- Government & Other Authorities
- Video Games/Consoles
- Spirits, Fortified Wines
- Eyewear
Awards
- 2024 KIAF
- 2024 The One Show
- 2024 ANDY Awards
- 2024 ADC Annual Awards
- 2024 The Webby Awards
- 2024 CLIO Awards
- 2024 Cannes Lions International Festival of Creativity
- 2024 D&AD Awards
- 2023 LIA
- 2023 Eurobest
- 2023 Epica Awards
- 2023 AdForum Business Creative Report
- 2023 The Golden Drum Awards
- 2021 The New York Festivals Advertising Awards
- 2021 Dubai Lynx International Festival of Creativity
- 2021 The Caples Awards
- 2021 The Loeries
- 2020 British Arrows
- 2020 PHNX Awards
- 2020 MAD STARS
- 2020 Gerety Awards
- 2002 ADDY Awards - New York
My Work
SEE ALL WORKPride Jersey 2
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 1
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Now What?
- BRAND:
- Prudential
- AGENCY:
- McCann New York
Where to Settle
- BRAND:
- Mastercard
- AGENCY:
- McCann Poland
Bad Day
- BRAND:
- Hankook
- AGENCY:
- McCann New York
ADLaM
- BRAND:
- Microsoft
- AGENCY:
- McCann New York
My Lottery Dream Home
- BRAND:
- New York Lottery
- AGENCY:
- McCann New York
The Multipliers of Dutchess County
- BRAND:
- New York Lottery
- AGENCY:
- McCann New York
Positions
Chief Creative Officer (CCO)
New York, United States
November 2021 - Present (3 years 1 month)
Pride Jersey 6
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 5
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 4
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 3
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 2
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey 1
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Pride Jersey
- BRAND:
- You Can Play
- AGENCY:
- McCann New York
Now What?
- BRAND:
- Prudential
- AGENCY:
- McCann New York
Bad Day
- BRAND:
- Hankook
- AGENCY:
- McCann New York
ADLaM
- BRAND:
- Microsoft
- AGENCY:
- McCann New York
My Lottery Dream Home
- BRAND:
- New York Lottery
- AGENCY:
- McCann New York
The Multipliers of Dutchess County
- BRAND:
- New York Lottery
- AGENCY:
- McCann New York
I Un-Apologize
- BRAND:
- ANNOVERA
- AGENCY:
- McCann New York
Road Dogs
- BRAND:
- New York Lottery
- AGENCY:
- McCann New York
Spotlight
- BRAND:
- MasterCard
- AGENCY:
- McCann New York
Journey to New Heights
- BRAND:
- Trojena
- AGENCY:
- McCann New York
- 2024 The One Show
- 2024 ANDY Awards
- 2024 ADC Annual Awards
- 2024 The Webby Awards
- 2024 CLIO Awards
- 2024 Cannes Lions International Festival of Creativity
- 2024 D&AD Awards
- 2023 LIA
- 2023 Epica Awards
- 2023 AdForum Business Creative Report
- 2021 The New York Festivals Advertising Awards
- 2020 British Arrows
- 2020 Gerety Awards
Founding Partner and CCO
New York, United States
September 2012 - November 2014 (2 years 2 months)
Whose Heart Do You Love?
- BRAND:
- MegaRed
- AGENCY:
- M&C Saatchi
Creative Director, SVP
New York, United States
January 2008 - July 2010 (2 years 6 months)
R-word 3
- BRAND:
- Special Olympics
- AGENCY:
- BBDO New York
R-word 2
- BRAND:
- Special Olympics
- AGENCY:
- BBDO New York
R-word 1
- BRAND:
- Special Olympics
- AGENCY:
- BBDO New York
Copywriter
Fallon NY
2003 - 2005 (2 years)
Swim
- BRAND:
- Absolut
- AGENCY:
- TBWA\Chiat\Day New York
Skeleton
- BRAND:
- Special Olympics
- AGENCY:
- BBDO Worldwide
Sushi
- BRAND:
- For Eyes
- AGENCY:
- DeVito/Verdi
