| Title | Night glow |
| Brief | The teeth are so white that they light up all the time.Remember when you were a child? Putting a flashlight under your fingers so they turn orange?The challenge of this ad was to recreate the same color in the mouth of the model.We actually put a small but very strong flashlight in her mouth. She had to move the flashlight with her tongue to light up the whole mouth. We took pictures of every angles and made the final picture. So the color her mouth is actually real. |
| Agency | MK Norway |
| Campaign | Night glow |
| Advertiser | Åsane Tidende |
| Brand | Eurodent |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Health & Pharmaceutical Products |
| Tagline | Experience brightness 24/7 |
| Story | The teeth are so white that they light up all the time. Remember when you were a child? Puting a flashlight under your fingers so they turn orange? The challenge of this ad was to recreate the same color in the mouth of the model. We actually put a small but very strong flashlight in her mouth. She had to move the flashlight with her tongue to light up the whole mouth. We took pictures of every angles and made the final picture. So the color her mouth is actually real. |
| Philosophy | Showing the brightness of the teeth. |
| Problem | The teeth are so white that they light up all the time. Remember when you were a child? Puting a flashlight under your fingers so they turn orange? The challenge of this ad was to recreate the same color in the mouth of the model. We actually put a small but very strong flashlight in her mouth. She had to move the flashlight with her tongue to light up the whole mouth. We took pictures of every angles and made the final picture. So the color her mouth is actually real. |
| Media Type | Newspaper |
| Creative director | Doffen Trellevik |
| Copywriter | Cédric Luceau |
| Art director | Cédric Luceau |
| Art director | Reza BEHNAM |
| Typographer | Reza BEHNAM |
| Photographer | Francisco Muñoz |
| Retoucher | Francisco Muñoz |
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