| Title | The magnifying glass |
| Brief | The teeth are so white that they light up all the time and everywhere. It has its advantages, like starting a fire with a magnifying glass but without sun. |
| Agency | MK Norway |
| Campaign | The magnifying glass |
| Advertiser | Åsane Tidende |
| Brand | Eurodent |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Health & Pharmaceutical Products |
| Tagline | Experience brightness in any circumstances |
| Story | The teeth are so white that they light up all the time and everywhere. It has its advantages, like starting a fire with a magnifying glass but without sun. |
| Philosophy | Showing brightness of the teeth after whitening |
| Media Type | Newspaper |
| Creative director | Doffen Trellevik |
| Copywriter | Cédric Luceau |
| Art director | Cédric Luceau |
| Art director | Reza BEHNAM |
| Typographer | Reza BEHNAM |
| Photographer | Francisco Muñoz |
| Retoucher | Francisco Muñoz |
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