Kari Eilola
Copywriter at Bob Helsinki
Helsinki, Finland
TitleKoskenkorva - Vodka from a village
BriefAs farmhands stride through barley fields, the narrator intones: “This was supposed to be an epic brand film for Koskenkorva vodka.” It would have featured snow-topped mountains, a fancy downtown and vivid nightlife, he adds. Instead we get rural scenes and a shack with a faltering neon sign. There are no limousines, rappers or supermodels either. Just tractors, trucks and hard-working women. In fact, the village has little more than barley and water. “It doesn’t make a great brand film. But it makes an excellent vodka.” Koskenkorva: vodka from a village.
Agency
Campaign Koskenkorva - Vodka from a village
Advertiser Altia
Brand Koskenkorva Vodka

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Creative Director T..i Ti....en Subscribers Only
Copywriter T..i Ti....en Subscribers Only
Copywriter K..i E...la Subscribers Only
Art Director L...e Ka.....aa Subscribers Only
Photographer J...s Lu.....st Subscribers Only
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