Fernanda Basto

Creative Director.
Living in Bogota, dreaming of living in Paris

I’m a writer. Creative, formal. For businesses, for people. Short or long. I can find the right words to make you buy a product or even fall in love.

Always passionate about creativity, arts, fashion, communications, and of course writing.

Graduated Social Communicator and Journalist at Universidad de La Sabana (Bogotá - Colombia) and specialized in advertising and digital creativity at Brother Ad School (Buenos Aires - Argentina). I'm a fashion enthusiast and a hard lover of all the advertising world. Digital creativity, social media, arts and innovation are my passion. I have experience in digital and traditional advertising conceptualization. Also, I've developed 360 and digital campaigns for reknown Worldwide brands such as Disney and ABInBev.

I've worked at Leo Burnett, MullenLowe, UV Latam Argentina, FWK Argentina and BBDO. Currently, I'm a Creative Content Leader at draftLine: Anheuser-Busch Inbev’s in-house creative studio.