About me
Germán Luis Buceta is an expert in international media&advertsing. Strong networker with more than twenty years experience working with global media companies and agency networks in management and board positions. Since 2012 advisor to companies in the Adtech ecosystem.Supporting companies with an online based programmatic business model in both Spain and Germany in their market entry to these two countries.
Main areas of expertise include: Media-Buiyng (incl. Programmatic Buying), Procurement, Advertising, Media Monitoring & Business Intelligence, Online Marketing&Analytics, Digital (Display, Mobile, Video, etc) Publisher Relationship Management, International Media Sales, Corporate Communications, Public Affairs.
C-Level-Interimmanagement. Consulting and Coaching of Board Members (CEO’s and CMO’s), Change-Management in M&A-Projects. International Sales & Business Development. Market entry strategies for the Spanish and German Market incl. M&A process
Skills
- Advertising
- Management
- Business Strategy
- Publishing
- Marketing Strategy
- Media Buying
- Digital Marketing
- Estrategia de...
- Digital Strategy
- Online Marketing
- Marketing
- New Business Development
- Comunicaciones...
- Internationalization
- Publicidad
- Strategy
- Mercadotecnia
- Estrategia empresarial
- International Public...
- Governmental Affairs
- Nation Branding
- Lobbying
- New Media
- Social Media Marketing
- Corporate Communications
- Creación y desarrollo...
- Administración y...
- Editoriales
- Estrategia digital
- Espíritu empresarial
- Nuevos medios de...
- Marketing en Internet
- Mercadotecnia en medios...
- Redes sociales
- Estrategia
- Marketing digital
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Senior Advisor Spain
Quantcast
February 2016 - Present (8 years 11 months)
Quantcast Corporation is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.
Senior Advisor to CEO
Audit Media
February 2015 - Present (9 years 11 months)
Support in M&A transactions and Business Development. Audit Media is the leading spanish company for media monitoring helping companies monitoring the market and their competitors.
Vorstandsvorsitzender / President
Friends of Spain e.V.
March 2013 - Present (11 years 10 months)
Asociación sin ánimo de lucro para el fortalecimiento de la credibilidad y confianza en España y sus empresas.
Senior Advisor
I N T E R N A T I O N A L_C O N S U L T I N G
April 2012 - Present (12 years 9 months)
Media-Buiyng (incl. Programmatic Buying), Procurement, Advertising, Online Marketing&Analytics, Publisher Relationship Management, International Media Sales, Corporate Communications, Public Affairs.
C-Level-Interimmanagement. Consulting and Coaching of Board Members (CEO’s and CMO’s), Change-Management in M&A-Projects. Reorganisation of international Sales-Networks. Market entry strategies for the Spanish and German Market incl. M&A process.
MANAGEMENT SKILLS
• Entrepreneurial spirit and vision
• Results oriented with a clear focus on high quality and business profit
• P&L management: Experience with financial resource management
• Restructuration
• Team builder: experience with leading and managing staff, setting targets and motivating people
C-Level-Interimmanagement. Consulting and Coaching of Board Members (CEO’s and CMO’s), Change-Management in M&A-Projects. Reorganisation of international Sales-Networks. Market entry strategies for the Spanish and German Market incl. M&A process.
MANAGEMENT SKILLS
• Entrepreneurial spirit and vision
• Results oriented with a clear focus on high quality and business profit
• P&L management: Experience with financial resource management
• Restructuration
• Team builder: experience with leading and managing staff, setting targets and motivating people
Senior Advisor to CEO
CONENTO
May 2015 - June 2016 (1 year 1 month)
Conento is a leading consulting firm, specialized in Business Intelligence and Marketing Analytics
Helping media and advertisers to improve their business and marketing strategies, innovating technologies for pricing optimization in real time, and accurate demand/customer loss estimates.
Helping media and advertisers to improve their business and marketing strategies, innovating technologies for pricing optimization in real time, and accurate demand/customer loss estimates.
Senior Public Affairs Advisor
Bohnen Kallmorgen & Partner
April 2012 - January 2015 (2 years 9 months)
Strategic communications, Campaigning, Nation Branding, Governmental relations,
Senior Advisor to CEO, Communications and Public Affairs
Aria International GmbH
January 2014 - August 2014 (7 months)
Establishing relationship with both national and regional government in Spain, to introduce company investment projects.
Senior Advisor to MD Europe (Interim MD Germany)
Morris Visitor Publications (MVP, a Morris Communications Company)
March 2012 - September 2013 (1 year 6 months)
Responsible for successful launching of Morris Visitor Publications (MVP, a Morris Communications company) activities in Germany. M&A of Berlin based Dinamix GmbH. Recruirment, selection and training of new MD for the company in Berlin. Supervising Launching of magazine "Where Berlin".
Managing Director / Member of Management Board
Burda Community Network International / HUBERT BURDA MEDIA
August 2010 - March 2012 (1 year 7 months)
Responsible for international business
Chief Buying Officer, Member of Management Board
Havas Media
March 2007 - August 2010 (3 years 5 months)
Die dynamischste Mediaagentur in Deutschland - Havas Media Germany
Global Head of Print
Havas Media
September 2005 - February 2007 (1 year 5 months)
Havas Media
Managing Director, Spain-Portugal
Publicitas / Publigroupe
April 2000 - August 2005 (5 years 4 months)
Publicitas connects advertisers with premium media
International Advertising Director
Jahreszeiten Verlag / Ganske Gruppe
February 1997 - March 2000 (3 years 1 month)
JAHRESZEITEN VERLAG
Marketing Director
Jahreszeiten Verlag / Ganske Gruppe
September 1995 - January 1997 (1 year 4 months)
Assistant to Board of Directors / Vorstandsassistent
Axel Springer AG
September 1990 - May 1995 (4 years 8 months)
Axel Springer SE
