Title | School Door |
Agency | Bozell |
Campaign | School Door |
Advertiser | VT Industries |
Brand | Architectural Wood Doors |
Posted | April 2001 |
Product | Wilsonart Door |
Business Sector | Manufacturing |
Story | We see a school principal dragging a young ne're-do-well to the office. The headline reads "VT Doors are designed to resist smudging, scratching and the occasional kicking and screaming. |
Philosophy | Place VT Doors in real-life situations that dramatize the benefit of the feature highlighted -- i.e., the ability to withstand smudging, scratching, kicking and screaming. |
Problem | How to communicate the durability and quality of VT Doors in a memorable fashion. |
Media Type | |
Market | United States |
Creative Director | David Moore |