Peter Abraham

In all businesses i’ve worked, or work with, it’s often the same issues;# Lack of time (focus actually),# Lack of resource (the right talent),# Lack of budget (or how you forecast and spend).That shit never changes.What’s key is understanding which questions to ask and what levers to pull.
Areas I can help with and of interest to me;How you build an agile business, not just tech but true agility in the business, capability, competency, behaviour, channel masteryHow you use data to inform decision making - marketing, ecommerce, content, org culture and teams.How you drive growth through the intersection of Data, UX and Channel optimisation (search, email, social etc)How you forecast and budget marketing spend (50% don’t btw and see the research we wrote on that)How you look at your internal resources and the disconnects that are slowing them down (identifying your organisational culture and the eight behaviours that create those disconnects, again I have case studies and see the research we did into that)
If you’re trying to grow the business then there are a number of areas where I can help and if I can’t I bet I know someone who can. With 20+ years ‘digital’ experience in Digital Marketing (SEO, PPC, Email, Social) and another 15 years prior in the creative agency industry I have a very good understanding of digital and commerce and a network to match.