Matt Harrison

After three years at Arc Advertising in the UK, Matt leveraged his relationship with the News Group Newspapers, moving with the account to Simons Palmer as a Senior Account Director, and was instrumental in taking sales of Britain's two biggest selling newspapers to record levels. Whilst at CDP from 1996-'99, he led the fully integrated team that doubled Honda's market penetration figures in three years. Arriving in New York, Matt pitched and won the 3Com global account, and created part of the worldwide network of the newly merged Lowe Lintas to service 3Com. He then spent a year consulting on the launch of Tangerine, a successful New York advertising headhunting firm, as well as producing a CD of original songs, written and performed by New York's best-known jingle writers. Matt came to BAI in the Winter of 2002, with 12 years of broad experience in international management and strategic skills.