Carter Weitz embraces the responsibility of developing the agency’s creative firepower with the same zeal he brings to attacking clients’ business challenges as vice chairman and chief creative officer. Under Carter’s leadership, Bailey Lauerman has been recognized four times by the American Association of Advertising Agencies (4A’s) as one of the top five creative agencies in the U.S. for its size. The agency’s work consistently has been recognized in national and international competitions, including Graphis, Communication Arts, Effie Awards, One Show, CLIOs and the National ADDYs. Carter has attracted some of the brightest talent from all corners of the country, proving the theory that great work attracts great people.