Erik Sollenberg Publications

Most Popular Invisible Hand Behind WPP Wednesday: Transparency Invisible Hand Behind WPP Wednesday: Transparency WPP Will Barely Grow This Year -- Sorrell Points to Packaged-Goods as Culprits WPP Will Barely Grow This Year -- Sorrell Points to Packaged-Goods as Culprits What Trump's Refusal to Stop Using Rolling Stones Songs Says About Him What Trump's Refusal to Stop Using Rolling Stones Songs Says About Him CP&B is naming Erik Sollenberg, CEO of Swedish agency Forsman & Bodenfors, as global chief executive. He will share the role with current Global CEO Lori Senecal until she retires at the end of the year. The appointment comes about a year after MDC Partners acquired Forsman & Bodenfors, an agency known for strong creative shops, and forged a global partnership between it and CP&B.