Ron Vrijmoet

MOBGEN I Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win. Customer experience is the battleground for brands today. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual needs. With 350 specialists in services design, product design, proto-typing, digital marketing, e-commerce and digital consulting, we support our clients in the digital transformation of their marketing & communication activities.

delivers mobile systems & platforms that strengthen the relationship between customers and brands or companies and employees. We aim to make mobile interaction easy, engaging and rewarding, so that users become loyal and life-long brand-ambassadors. We do this by striking the right balance between strategy, creativity and technology.

With more than 220 mobile specialists working from 4 locations, Amsterdam, London, Singapore and A Coruña, MOBGEN helps companies to become more efficient, customer oriented and competitive by making the best use of the mobile channel in the B2C, B2E and B2B area.

We work for global clients like Shell International, Inditex, ABN AMRO, DNB / The Dutch National Bank, Persgroep / AutoTrack, Lotto/Toto, NCOI, Van Lanschot Bankiers, NL Confidential, VVV, KNVB, General Motors, Heinz, Bouwfonds, Uniekaas, PON, Bavaria and Vimpelcom.

The services that MOBGEN provides include: Mobile strategy, UI/UX design, usability testing, system architecture, system development & integration, mobile portal development (native, hybrid, html5), quality assurance and run, maintain and analytics of mobile platforms. In addition, MOBGEN provides SAAS-based mobile-solutions for retail CRM & loyalty, sales-enhancement and (private) banking

Chief Operating Officer Europe - Continental Europe & Africa Jan 2004 – Mar 2009
Management responsibility for 25 fully owned JWT operations and 15 affiliate offices. Operating Units include marketing communication consultancies, advertising agencies and specialised CRM and promotional agencies.

Managing Director JWT Nordics & Germanic markets
Oct 2001 – Jun 2004
Management responsibility for the JWT agencies in Germany, Austria, Switzerland, Denmark and Finland.

Worldwide Director
May 1998 – Sep 2001
United Kingdom
P&L responsibility for the global JWT-Shell business unit.

Regional Account Director
Jul 1996 – May 1998
LocationAsia Pacific