Joel Lim

I'm the founder of International Creatives London and we work to empower expats in the creative industries. ICLDN is a support, networking and co-learning group with hundreds of professionals.
internationalcreativeslondon.org

About:

I deliver innovative digital/experiential ideas and campaigns, working collaboratively with technologists and other specialists in the Interactive Experience (IE) team.

IE are a creative collective of problem solvers, explorers and storytellers. We’re on a mission to turn passive consumers into active participants. To make things people want. Not just make people want things. We think of technology as a means to a creative end, not an end in itself. On-ground or online, screens and headsets, digital or physical builds, we are open to all solutions and platforms. Because the work we do is so diverse, our team is composed of specialists from a variety of creative and technical backgrounds. We dabble in VR, AR, product & packaging design, artificial intelligence, retail interactive, experiential ideas, mobile apps, and of course, advertising. https://interactiveexperience.io

I am also the head ideator for Iris' product development and innovation sister agency, The Nursery. We work collaboratively with clients like Samsung, the BBC and Camelot to enhance existing and create new products and services.

Highlights:

- Global and local pitch wins;
- experiential VR project for Samsung Korea working collaboratively with Cheil and Framestore;
- interaction concepts for a Samsung Connected Fridge;
- award-winning digital outdoor work for MINI UK;
- mobile game concepts and prototyping for UK and European lottery clients;
- launch of the customer-relationship and content platform/app, myGalaxy, with 700k active mobile users.

Brands: Samsung, Shell, Adidas, Domino's, The National Lottery.

Transformed a team of 9 comprising art directors and writers into concept-first creatives. Put processes in place for better work. Won three new clients in the first three months.

Brands: P&G, TravelSupermarket, Panache, Lurpak, Cocio, Samsung, and more.

About: I lead a team of 9 creatives working on UK and global briefs. We create work that gets shared on social media.

Highlights: Pitched for and won all Unilever haircare brands, Xbox game titles for EMEA, and Boots No.7. Jury member of the 2014 Creative Circle Awards and the Tomorrow Awards. Won many international and regional accolades.

Brand: Microsoft IE, Xbox, Samsung Mobile, Samsung Cameras, Samsung SSD, Samsung Home Appliances, Boots No.7, Unilever, Renault, Bupa, Next, Birds Eye and Sky TV.

About: I delivered integrated digital and experiential ideas and wrote a ton of copy.

Highlights: Won the ITV pitch in the first four weeks. Headspace and NSPCC (innovation partner) pitches won shortly after. Jury member of the 2013 Creative Circle Awards.

Brands: Mercedes and ITV.

About: Part of a team of digital, design, IA and UX consultants working on a wide range of briefs.
Highlights: Won pitches in London, Singapore and Hong Kong. Pitched and won Prince of Wales website redesign. Presented Mobile Ideation for Human Beings at a Reading Room UK workshop.

Brands: Prince of Wales website, Singapore Government InfoComm Development Authority and Big Lottery Fund.

About: Worked with all 7 creative teams, including TRIBAL DDB teams, providing ideas for digital and reported directly to the ECD.

Achievements: Asia Pacific Adfest Cyber Lotus, Digital Media Awards (Asia Pacific) Silver, and Clio Interactive Shortlist.

Highlights: Won Prudential Youth pitch. Taught Digital Ethos and Social Creativity at DDB workshops. Wrote for the DDB worldwide blog. Founded and organised “Digital Mashups”: regular knowledge exchange sessions for digital professionals.

Brands: Perodua, Prudential and BMW.

About: The Web, digital tech, apps, etc were going to change so much of what I knew about advertising. So I applied for and won a scholarship from 4As (Association Of Accredited Advertising Agents), Malaysia, to pursue a Master of Creative Industries - interactive design major.

Achievements: QUT Dean's List Award.

Work: 6 month stint at CRU DIGITAL, Brisbane, making wireframes and designing interactions.

About: A short stint before departing for further studies in Australia.

Brands: HSBC, Kit Kat, Abbott.

About: Oversight of two creative teams as Group Head.

Achievements: Cannes Silver Lion.

Highlights: Creative campaign work for the United Nations High Commissioner for Refugees (UNHCR).

Brands: Carlsberg, U Mobile, Dettol, Strepsils, Mortein, Volvo.

Brands: Langkawi Hotels and Resorts, Habib Jewellers.

Achievements: Cannes Grand Prix Lion (Asia’s second and Malaysia's only), D&AD in-book, OneShow Silver Pencil.
Brands: Standard & Charted, Channel 9, Shell, HSBC.

Achievements: Best Student award for Advertising Creativity major, Young Guns award (the only New Zealand finalist).
Highlights: An internship at DDB NZ.