Carl Robichaud

Passionate Advertiser, Meticulous Art Director and Conscientious Creative Manager, Carl has won numerous creative awards at home and abroad, including the OneShow, the New York Festivals, the Webby Awards and a shortlist at the Cannes Lions.

Carl quickly traded in theory for practice at a young age by founding and running a communication agency in Quebec City. He then worked as a freelance art director for a few years before co-founding Amen, an award-winning advertising agency in 2003, acting as both an art director and operations manager. For six years, Carl amassed solid experience in creation and management.

In 2009, he made the jump to Publicis to become VP, Creative director.
Today, Carl and his teams develop the strategy and creative for some of Quebec’s and the world’s largest brands such as L’Oreal, Ubisoft, Chrysler and Metro.