Ajaz co-founded AKQA in October 1995 with the founding values of Innovation, Service, Quality and Thought. Within five years of its launch, AKQA grew to become one of the UK's most successful agencies. In 2001, AKQA expanded to San Francisco, Washington D.C. and Singapore. At the same time AKQA formed a global strategic alliance with Accenture, the world's leading management consulting and technology services company. AKQA was the first and only agency that was twice named the "most respected agency" in two successive years (2002, 2003) in a poll carried out by New Media Age magazine in the UK where the top 100 agencies were asked, "Which agency produces the best work?"
Prior to AKQA, Ajaz worked with Apple Computer. A recognized pioneer and innovator, Ajaz won the prestigious Advertising Age International and Forbes Media Innovator of the Year award in 1998. He is a Reviewer for the Massachusetts Institute of Technology, Sloan School of Management. Ajaz received an honorary doctorate from Oxford Brookes University, England in 2002. In 2003, Ajaz was a mentor for students at Said Business School, University of Oxford.