My Latest Work
SEE ALL WORKSquare Meter
Obey Your Hands
Square Meter
Green Hideaway 3
About me
Guido Heffels, born in 1965, is founder and CCO of german communication agency HEIMAT with offices in Berlin, Hamburg, Vienna and Zürich. HEIMAT is part of TBWA since 2014. Their clients roster includes Swisscom, european DIY chain stores Hornbach, Adidas, Airbnb, Google, Pattex, Loctide, CNN, OTTO, Siemens amongst others. Guido has judged at CLIO, LIAA, NY Festivals several times.
Sector Experience
- Drugstores, Specialty Stores
- Political Party/Candidate
- Disease Awareness, Support Groups & Associations
- Restaurants & Fast Food
- Others
- Institutional/Public Interest/Non-Profit Org.
- Transport, Travel and Tourism
- Household Products & Maintenance
- Cars
- Food
- Government & Other Authorities
- Personal Wireless Communication
- Tools, Do-It-Yourself Products
- Political/Religious/Trade Organizations
- Hygiene & Personal Care Products
- Department Stores, Supermarkets
- Home Appliances, Furniture & Gardening
- Paints, Wood Protectors, Paint Brushes, Adhesives
- Small Appliances & Home Accessories
- Telecommunications Services
- Sportswear
- TV/Radio Programs & Stations
- Corporate Communication
- Retail, Distribution & Restaurants
- Automotive
- Mobile Telephones & tablets
- Racial/Ethnic/Minority/Disability Awareness
- Portals
- Beverages
- Internet Sites (Excluding ISPs) / Apps.
Awards
- 2024 The New York Festivals Advertising Awards
- 2024 CLIO Awards
- 2024 D&AD Awards
- 2024 British Arrows
- 2024 ADC Annual Awards
- 2024 Cannes Lions International Festival of Creativity
- 2024 Epica Awards
- 2024 Art Directors Club of Europe
- 2024 The One Show
- 2024 Spikes Asia
- 2024 LIA
- 2023 Cíclope International Advertising Craft Festival
- 2019 The LOVIE Awards
- 2019 Advertising Creative Circle Awards
- 2019 The One Club
- 2018 Eurobest
- 2018 CRESTA
- 2018 CLIO Health
- 2017 PIAF
- 2017 Golden Award of Montreux
- 2016 Kinsale Shark Advertising Festival
- 2016 Deutscher Werbefilmpreis
- 2014 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2014 Effie Awards Europe
- 2013 The Mobius Advertising Awards
- 2013 Cristal Media & ADvertising Summit
- 2013 AME Awards (Advertising Marketing Effectiveness ) - New York Festivals
- 2007 VDW Award
- 2004 ACT Responsible Tributes
- 2003 Art Directors Club Für Deutschland Wettbewerb / ADC-Wettbewerb
- 2002 Die Klappe / Internationaler TV-Spot- und Werbefilm-Wettbewerb
My Work
SEE ALL WORKGreen Hideaway 2
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway 1
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Come to HORNBACH before your garden does
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Come to HORNBACH before your garden does (German)
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Unity Flags
- BRAND:
- Free Democrats
- AGENCY:
- HeimatTBWA\
A Garden can be Anywhere
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Positions
Berlin, Germany
Square Meter
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Obey Your Hands
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Square Meter
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway 3
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway 2
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway 1
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Green Hideaway
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Come to HORNBACH before your garden does
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Come to HORNBACH before your garden does (German)
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Unity Flags
- BRAND:
- Free Democrats
- AGENCY:
- HeimatTBWA\
A Garden can be Anywhere
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Biodiversity starts in your garden
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
Morning
- BRAND:
- Hornbach
- AGENCY:
- HeimatTBWA\
McFamilies
- BRAND:
- McDonald's
- AGENCY:
- HeimatTBWA\
- 2024 The New York Festivals Advertising Awards
- 2024 CLIO Awards
- 2024 D&AD Awards
- 2024 British Arrows
- 2024 ADC Annual Awards
- 2024 Cannes Lions International Festival of Creativity
- 2024 Epica Awards
- 2024 Art Directors Club of Europe
- 2024 The One Show
- 2024 Spikes Asia
- 2024 LIA
- 2023 Cíclope International Advertising Craft Festival
- 2019 The LOVIE Awards
- 2019 Advertising Creative Circle Awards
- 2019 The One Club
- 2018 Eurobest
- 2018 CRESTA
- 2018 CLIO Health
- 2017 PIAF
- 2017 Golden Award of Montreux
- 2016 Kinsale Shark Advertising Festival
- 2016 Deutscher Werbefilmpreis
- 2014 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2014 Effie Awards Europe
- 2013 The Mobius Advertising Awards
- 2013 Cristal Media & ADvertising Summit
- 2013 AME Awards (Advertising Marketing Effectiveness ) - New York Festivals
- 2007 VDW Award
- 2004 ACT Responsible Tributes
- 2003 Art Directors Club Für Deutschland Wettbewerb / ADC-Wettbewerb
- 2002 Die Klappe / Internationaler TV-Spot- und Werbefilm-Wettbewerb
Flavours to Fragrances 2
- BRAND:
- GE Hoods
- AGENCY:
- Wunderman Dubai
Vepsäläinen The decades of design
- BRAND:
- Vepsäläinen
- AGENCY:
- Hasan & Partners
Vepsäläinen The decades of design
- BRAND:
- Vepsäläinen
- AGENCY:
- Hasan & Partners