Calle Åstrand

Calle started to work in the advertising business in Stockholm in the late 80s. In 1992 he directed his first commercial. Since then he has directed hundreds of commercials all over the world, among them campaigns for IKEA, Mercedes and Sony. His film, “Pig”, for IKEA was for a while the most watched commercial on Youtube. For the past 10 years he has worked in USA, Great Britain and Germany, with both commercials and fiction for cinema and television.

His latest TV-production, “Welcome to Sweden”, is produced by NBC and stars Will Ferrel, Patrick Duffy and Amy Poehler.