Joanna Pena-Bickley Publications

Welcome To Mobility in a Post-Digital Era. From the first wheel to our first footsteps on the moon, our quest to move further and faster has been limited only by the technology to power our dreams. Now, speeding into a post-digital era, the forces of sustainability, urbanization, and new technologies that defy the very concept of time and space are reshaping how we move all over again. Join us on a journey to explore the innovations and ideas - once relegated to science fiction - coming to life today. The future of mobility is the ongoing present.

While there has been much talked about over the last few years about the future of wearables, this year seems to be the year we go from novelty to necessity. Whether you have the Apple Watch on your wrist or Sensoria’s smart socks on your feet, we have now entered an age where the internet of things, the quantified self and wearable tech is transforming the way we view design, digital and how we develop net new inventions for our customers.

Design is in the eye of a technological, social and cultural storm, revolutionizing how we interact with the world around us. Its impact on business is the difference between disrupting, or being disrupted, as a new design method dictates which brands win and which lose. Central to it all is customer experience, the benchmark of a brand’s value. In today’s fickle market the experience had better be exceptional, and enduring. Competition for the customer’s fleeting attention span in the digital bazaar is fierce. It has shaped an innovative model of business and a fresh approach to branding called Experience Design. Led by Experience Designers, these hybrid creators reinvent products, processes, services, events, cities, and complete environments by combining old school design with a technology canvas, all with a single focus on crafting culturally relevant employee and customer experiences.