Gustav Martner

Executive Creative Director, EVP (Europe) and Managing Director (Sweden) at Crispin Porter + Bogusky Europe

Gothenburg, Sweden

My Latest Work

SEE ALL WORK

Defining Moments

Soda Call

Point & Fly

Advertising Redjuged

About me

I started as a self-taught multimedia developer in the mid-90s, moved into being a full-time digital creative and soon won my first international awards for clients such as the ABSOLUT Company, Volkswagen, and TeliaSonera. I have been a member of numerous award juries, including The ONE Show, Art Directors Club, Cannes Lions, D&AD, and NY Festivals. I am the Chairman of the Swedish Association of Communication Agencies and have been a featured speaker at venues all over the world including Eurobest, Web 2.0 Expo Berlin, Hong Kong Kam Fan Awards, and the TechCrunch50 in San Francisco. I am also the co-founder of a start-up company called Burt, which makes technology for more effective online advertising. In May 2012 I was named an EVP at CP+B. I live in Majorna, Gothenburg, with my wife, three kids and a collection of 7" punk vinyls, guitars and musical saws.

Skills

Sector Experience

Awards

People I worked with

Crispin Porter + Bogusky Gothenburg

Marcus Åslund

Creative technologist

Crispin Porter + Bogusky

My Work

SEE ALL WORK

Magical Xmas Cards

BRAND:

Swedish Post

AGENCY:

Crispin Porter + Bogusky Gothenburg

Falcon The Duel

BRAND:

Carlsberg

AGENCY:

Crispin Porter + Bogusky Gothenburg

Level Vodka

BRAND:

Level Vodka

AGENCY:

Springtime

Positions

Chairman of the board

The Swedish Association of Communication Agencies

May 2011 - Present (13 years 7 months)

Description

The Swedish Association of Communication Agencies is a professional association of consultants in nine different disciplines of marketing communication: Action Marketing, Design, Direct Mail, Events, Interactive, Media, Mobile, PR, and Advertising. The association serves as a consultative and inspirational member organisation, as well as an informative interest group and creator of public opinion. The Swedish Association of Communication Agencies currently has around 280 agencies as members. Our job is to inspire, educate and help our members make more profitable business.

Executive Creative Director, EVP (Europe) and Managing Director (Sweden)

Crispin Porter + Bogusky Gothenburg

Gothenburg, Sweden

June 2009 - Present (15 years 6 months)

CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, Unilever, KRAFT, Sony Mobile, American Express, Domino’s Pizza, MetLife, Old Navy, Applebee’s, Scania Trucks, Scandinavian Airlines, Arby’s and Best Buy. CP+B has more than 850 employees worldwide, collaborating across six factories: Boulder, Miami, Los Angeles, Toronto, London and Gothenburg/Stockholm in Sweden. The agency is one of the most-awarded agencies in the world, having been named “Interactive Agency of the Year” three times at the Cannes Lions International Advertising Festival, “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every major category.

Defining Moments

BRAND:

Swedish Radio

AGENCY:

Crispin Porter + Bogusky Gothenburg

Soda Call

BRAND:

Sony

AGENCY:

Crispin Porter + Bogusky Gothenburg

Point & Fly

BRAND:

Scandinavian Airlines

AGENCY:

Crispin Porter + Bogusky Gothenburg

Advertising Redjuged

BRAND:

Golden Egg Award

AGENCY:

Crispin Porter + Bogusky Gothenburg

Co-founder & chairman

Burt

April 2009 - Present (15 years 8 months)

Description

Burt is an analytics platform for online media and advertising. Burt's simple and elegant apps help publishers understand, improve and monetize their online business, and allow digital marketers to reach broad audiences with high affinity, massive impact and low risk.