Hornbach - "HORNBACH Werkstück Edition 001"

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

Awards

7301

Brand: Hornbach
Country: Germany

Advertiser: Hornbach

Title	HORNBACH Werkstück Edition 001
Brief	Home improvement chain Hornbach believes that the best form of creating is done with your bare hands. With the Werstück Edition, it lived up to this positioning. Fans of designer furniture were invited to get their hands on Danish architect Sigurd Larsen’s Lounge Chair. But there was a catch: it had to be built from scratch by following elaborate instructions and using only repurposed articles from Hornbach. Launched online, it generated plenty of buzz, even among elitist design fiends who normally wouldn’t have paid much attention to the store.
Agency	HeimatTBWA\
Campaign	HORNBACH Werkstück Edition 001
Advertiser	Hornbach
Brand	Hornbach
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Media Type	Case Study
Creative Director	M...on F....er Subscribers Only
Creative Director	F...x Pfa......ler Subscribers Only
Creative Director	Co.....an H....es Subscribers Only
Copywriter	T...sa Gug......ger Subscribers Only
Copywriter	.o S....hi Subscribers Only
Art Director	S...ha J...res Subscribers Only
Art Director	M...o B...ek Subscribers Only
Photographer	..e D�....ann Subscribers Only
Agency Producer	Ch.....te K..hn Subscribers Only
Chief Creative Officer	G...o H....ls Subscribers Only
Chief Creative Officer	Ma....as S....th Subscribers Only
Management Supervisor	..m Ho.....tter Subscribers Only
Management Supervisor	Ph....pe B...dt Subscribers Only
Account Manager	Fr.....ka L...en Subscribers Only
Account Manager	Ki....ly Sc....ck Subscribers Only