| Title | When You Drive, Never Drink. Jackie |
| Brief | A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too. |
| Agency | Publicis Italy |
| Campaign | When You Drive, Never Drink |
| Advertiser | Heineken |
| Brand | Heineken |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Actor / Celebrity | J...ie S....rt Subscribers Only |
| Brand Director | Gi....ca .i T...o Subscribers Only |
| Chief Creative Officer | B...o Be....li Subscribers Only |
| Executive Creative Director | Cr.....na Bo.....ini Subscribers Only |
| Copywriter | B...o Vo.....el Subscribers Only |
| Art Director | Al.....dro C....to Subscribers Only |
| Strategic Planner | J...s M...e Subscribers Only |
| Account Director | L....za Mo.....ano Subscribers Only |
| Account Manager | S...ia Gh....ti Subscribers Only |
| Agency Producer | Ma....la Ma....no Subscribers Only |
| Director | G..y Fr....an Subscribers Only |
| Executive Producer | Ch.....ane Dr....er Subscribers Only |
| Production Company Producer | J...n K..p Subscribers Only |
| Director of Photography (DOP) | St....ane V...ée Subscribers Only |
| Post Production | ..C L...on Subscribers Only |
| Creative Director | B..l Mc....ra Subscribers Only |
| Special Effects / VFX | A..m C....er Subscribers Only |
| Special Effects / VFX | P..l W....ey Subscribers Only |
| Grading/Online | ..C Subscribers Only |
| Colorist | Jea......ment S...t Subscribers Only |
| Production Company | A...ak Subscribers Only |
| Music | S...er Subscribers Only |
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