Dan Gershenson

I give B2B Marketing Directors with little or no Marketing Department the invaluable asset they need when it comes to positioning their brand in the marketplace, creating more soundly strategic and compelling online content, discovering real insight from data and identifying the tactics that make the maximum amount of sense for their audience, goals and budget. That way, they can focus on a myriad of other day-to-day responsibilities, such as the business of running their business.

I also work closely with advertising agencies, PR firms, graphic designers, web programmers and SEO firms as a complementary member of their team to provide brand strategy, content development and creative direction that bolsters their new business efforts and strengthens existing client relationships.

As the primary point person for creative and strategic branding of this agency, I helped acquire or upgrade 14 clients within 2 years, including developing an entirely new revenue stream based on content marketing. Among 2 of the more heavily involved retainer clients in this program, business was increased by 44.84% and 60% over the previous year.

Client experience: FANUC, Stenzel Clinical, Enshu, SMW Autoblok, Eaglestone, Bloomingdale Signs, Exact Metrology, Colorite, Toshiba Machine, Main Tape, Lapreda

On a weekly basis, I contributed to Chicago's foremost business publication regarding useful branding and social media topics for entrepreneurs.

Each week, I blogged at PersonalBrandingBlog.com, one of the Top 50 Marketing Blogs in the world. Additionally, I wrote each quarter for its print counterpart, Personal Branding Magazine.