Gemma Butler

Strategic, collaborative and ideas driven leader who likes to challenge convention and try new things. Gemma firmly believes that marketing has a significant role to play in the biggest challenge we face today (it is after all part of the problem). Having recently co-authored ‘Sustainable Marketing – How to Drive Profits with Purpose’, Gemma and her co-author founded the 'Sustainable Marketer Manifesto and created the podcast series, 'Can Marketing Save the Planet?’ dedicated to educating and supporting marketers and organisations to drive profits with purpose via sustainable marketing.
A broad range of marketing and management experience and a down-to-earth, assertive and persuasive manner, Gemma has experience in corporate and not for profit organisations, and has developed strong stakeholder management, commercial and leadership skills through her work.
As the marketing director at CIM, Gemma enjoys representing, informing and supporting the marketing profession and all those who work in it and aspire to work in it.