My Latest Work
SEE ALL WORK#UnPlasticIndia 2
#UnPlasticIndia 1
#UnPlasticIndia (Board)
Dharavi
About me
" Senthil Kumar is among the top 10 Advertising legends in Asia, Chief Creative Officer of India's largest and most creative network and the youngest Indian in the Campaign Global Powerlist of The World's Most Creative People. " Campaign News.
Senthil's work has won over 300 + international creative awards including: the Yahoo Big Idea Chair, India's First & Second Film Gold Lions at the Cannes Lions International Festival, Cannes Lions Campaign Gold Lions & Runner Up Cannes Grand Prix in Press, India's first One Show Gold Pencils in Film, Fim Craft & Film Innovation, the Asia Pacific Adfest Lotus Roots Grand Prix in Film and Film Craft and such other pieces of heavy metal across various brands and categories. Festival News.
" Senthil has written and directed several commercials, music videos and documentaries including the famous Nike Cricket film ; Make Every Yard Count, which was the most awarded film ever from Asia, winning over 50 International Awards including a record 07 Cannes Lions, 03 One Show Gold Pencils and 06 Coveted D&AD pencils in 2015. - Media News
" With an unparalleled personal creative haul of 16 Cannes Lions, including 03 Gold Lions, Senthil Kumar is the most awarded Creative professional from India. "
" First Indian Creative Director to feature on the homepage of YouTube. Independant Writer & Director of TV Commercials, Documentaries, Music Videos, Viral Experiments & Short Film Projects. " - Google
" Only Indian to feature in the prestigious Andy Jury, Voted Chairman of the Film and Integrated Jury : Goafest National Awards & South Asian Regional Awards 2013, 2014, 2105, 2016 & 2017, Cannes Lions 2008 Radio Jury, Clio Miami Beach Festival 2007 Jury. " - Advertising News
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Specialties: Ideas, Stories, Films, Advertising, Marketing, Writer, Creative Director, Artist, Designer, Photographer, Illustrator, Travel Writer...
Sector Experience
- Newspapers, Magazines, Books
- Stationery & Office Supplies
- Beers, Ciders, Lagers
- Clothing
- Chocolate
- Charities, Foundations, Volunteers
- Four Wheel Drive, SUV(Sports Utility Vehicle)
- Others
- Washing Machines, Refrigerators & Other Large Apppliances
- Road Safety
- Industry
- Energy Production, Raw Materials & Minerals
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Agricultural Equipment & Machinery
- Health & Pharmaceutical Products
- Banking, Finance, Law & Insurance
- Apparel, Fashion & Footwear
- Home Appliances, Furniture & Gardening
- Photography
- Institutional/Public Interest/Non-Profit Org.
- Batteries (Except Car Batteries), Light Bulbs
- Real Estate
- Trade Shows, Events & Festivals
- Tires, Accessories, Oil, Petrol, Gasoline
- Disease Awareness, Support Groups & Associations
- Small Appliances & Home Accessories
- Mineral, Sparkling & Bottled Waters
- Candies
- Jewelry
- Environmental & Animal Issues
- Anti-Domestic Violence, Sexual Abuse
- Food
- Environmental & Ecological Issues
- Sportswear
- Beverages
- Sports Teams, Sports Events
- Soft Drinks, Tonics
- Office Equipment
Awards
- 2024 D&AD Awards
- 2024 Spikes Asia
- 2020 AdForum Business Creative Report
- 2020 Gerety Awards
- 2019 ADFEST
- 2015 The One Show
- 2014 ACT Care Awards
- 2014 Cannes Lions International Festival of Creativity
- 2014 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2013 Golden Award of Montreux
- 2013 LIA
- 2013 CLIO Awards
- 2011 ACT Responsible Tributes
People I worked with
Arjun Mukherjee
Creative Director
VML India
Joy Chauhan
Senior Vice President and Managing Partner, Wunderman Thompson Delhi
Wunderman Thompson South Asia
Anurag Acharya
Creative Director
VML India
Pinaki Bhattacharya
Sr. Vice-President & National Planning Director
Wunderman Thompson South Asia
Priya Shivakumar
National Creative Director
Wunderman Thompson South Asia
My Work
SEE ALL WORKKumbh Mela
- BRAND:
- Deli Highlighter
- AGENCY:
- Wunderman Thompson South Asia
The Timeline of India
- BRAND:
- The Times of India
- AGENCY:
- Wunderman Thompson South Asia
The Idea of India
- BRAND:
- The Times of India
- AGENCY:
- Wunderman Thompson South Asia
Spread the Cheer
- BRAND:
- Kingfisher
- AGENCY:
- Wunderman Thompson
The Nameless Women
- BRAND:
- Warah
- AGENCY:
- Wunderman Thompson South Asia
Thaalam
- BRAND:
- Munch
- AGENCY:
- Wunderman Thompson South Asia
Hidden Truth
- BRAND:
- VIDYA Helpline
- AGENCY:
- Wunderman Thompson South Asia
Save Our Sentinels
- BRAND:
- Jimmy Nelson
- AGENCY:
- Wunderman Thompson South Asia
Jeep Iconography
- BRAND:
- Jeep Celica
- AGENCY:
- Wunderman Thompson
Positions
Chief Creative Officer
Mumbai, India
December 2015 - Present (9 years 1 month)
Creative Chief of JWT Delhi, Mumbai, Bangalore, Chennai, Kolkata & Hyderabad along with the role of mentoring ideas and empowering creative talent across all 06 offices of JWT India.
Dharavi
- BRAND:
- Deli Highlighter
- AGENCY:
- Wunderman Thompson South Asia
Kumbh Mela
- BRAND:
- Deli Highlighter
- AGENCY:
- Wunderman Thompson South Asia
The Timeline of India
- BRAND:
- The Times of India
- AGENCY:
- Wunderman Thompson South Asia
The Idea of India
- BRAND:
- The Times of India
- AGENCY:
- Wunderman Thompson South Asia
The Nameless Women
- BRAND:
- Warah
- AGENCY:
- Wunderman Thompson South Asia
Thaalam
- BRAND:
- Munch
- AGENCY:
- Wunderman Thompson South Asia
Hidden Truth
- BRAND:
- VIDYA Helpline
- AGENCY:
- Wunderman Thompson South Asia
Save Our Sentinels
- BRAND:
- Jimmy Nelson
- AGENCY:
- Wunderman Thompson South Asia
Ghar Pe Kingfisher 2
- BRAND:
- Kingfisher
- AGENCY:
- Wunderman Thompson South Asia
Word of Moms
- BRAND:
- Voltas Beko
- AGENCY:
- Wunderman Thompson South Asia
#OpenHope
- BRAND:
- Tata Pravesh
- AGENCY:
- Wunderman Thompson South Asia
Plant for the Planet
- BRAND:
- Tata Tiscon Go Gree
- AGENCY:
- Wunderman Thompson South Asia
Wise Little Birds
- BRAND:
- Tata Wiron
- AGENCY:
- Wunderman Thompson South Asia
The Washout
- BRAND:
- Tata Steel
- AGENCY:
- Wunderman Thompson South Asia
National Creative Director : JWT India
Kolkata, India
November 2011 - November 2015 (4 years)
Creative Chief of JWT Bangalore, Chennai, Kolkata & Hyderabad along with the role of mentoring ideas and empowering creative talent across all 06 offices of JWT India as National Creative Director.
#DrivenByTheChildWithin
- BRAND:
- Exide India
- AGENCY:
- J. Walter Thompson Kolkata
#DrivenbySpeed
- BRAND:
- Exide India
- AGENCY:
- J. Walter Thompson Kolkata
Remembering Nation Builders
- BRAND:
- Tata Tiscon
- AGENCY:
- J. Walter Thompson Kolkata
#StrongLikeMom
- BRAND:
- Tata Steel Pravesh
- AGENCY:
- J. Walter Thompson Kolkata
Doctor
- BRAND:
- Khaitan
- AGENCY:
- J. Walter Thompson Kolkata
Pilot
- BRAND:
- Khaitan
- AGENCY:
- J. Walter Thompson Kolkata
#UncelebrateWomensDay
- BRAND:
- PC Chandra
- AGENCY:
- J. Walter Thompson Kolkata
Fish
- BRAND:
- Khaitan
- AGENCY:
- J. Walter Thompson Kolkata
Socks
- BRAND:
- Khaitan
- AGENCY:
- J. Walter Thompson Kolkata
Butts
- BRAND:
- Khaitan
- AGENCY:
- J. Walter Thompson Kolkata
Dandi March
- BRAND:
- Turtle
- AGENCY:
- J. Walter Thompson Kolkata
Red Fort
- BRAND:
- Turtle
- AGENCY:
- J. Walter Thompson Kolkata
Weaver's Village
- BRAND:
- Turtle
- AGENCY:
- J. Walter Thompson Kolkata
Fateline
- BRAND:
- Rotary International
- AGENCY:
- J. Walter Thompson Kolkata
Heartline
- BRAND:
- Rotary International
- AGENCY:
- J. Walter Thompson Kolkata
Global Creative Director
Unilever Team Radiant
November 2010 - December 2014 (4 years 1 month)
On the Unilever front, Senthil’s creative leadership was active across several countries in the emerging markets of Asia, Africa & South America as the Global Creative Director : Unilever Team Radiant.
Executive Creative Director & Chairman India Creative Council
Mumbai, India
July 2009 - October 2011 (2 years 3 months)
Creative Chief of JWT Chennai, Bangalore & Kolkata along with the role of mentoring ideas and empowering creative talent across all 06 offices of JWT India.
Dharavi
- BRAND:
- Deli Highlighter
- AGENCY:
- Wunderman Thompson South Asia
Kumbh Mela
- BRAND:
- Deli Highlighter
- AGENCY:
- Wunderman Thompson South Asia
The Timeline of India
- BRAND:
- The Times of India
- AGENCY:
- Wunderman Thompson South Asia
The Idea of India
- BRAND:
- The Times of India
- AGENCY:
- Wunderman Thompson South Asia
The Nameless Women
- BRAND:
- Warah
- AGENCY:
- Wunderman Thompson South Asia
Thaalam
- BRAND:
- Munch
- AGENCY:
- Wunderman Thompson South Asia
Hidden Truth
- BRAND:
- VIDYA Helpline
- AGENCY:
- Wunderman Thompson South Asia
Save Our Sentinels
- BRAND:
- Jimmy Nelson
- AGENCY:
- Wunderman Thompson South Asia
Ghar Pe Kingfisher 2
- BRAND:
- Kingfisher
- AGENCY:
- Wunderman Thompson South Asia
Word of Moms
- BRAND:
- Voltas Beko
- AGENCY:
- Wunderman Thompson South Asia
#OpenHope
- BRAND:
- Tata Pravesh
- AGENCY:
- Wunderman Thompson South Asia
Plant for the Planet
- BRAND:
- Tata Tiscon Go Gree
- AGENCY:
- Wunderman Thompson South Asia
Wise Little Birds
- BRAND:
- Tata Wiron
- AGENCY:
- Wunderman Thompson South Asia
The Washout
- BRAND:
- Tata Steel
- AGENCY:
- Wunderman Thompson South Asia
Executive Creative Director
Chennai, India
June 2006 - June 2009 (3 years)
Finest Writing Pen 3
- BRAND:
- Renolds
- AGENCY:
- J. Walter Thompson Chennai
Finest Writing Pen 2
- BRAND:
- Renolds
- AGENCY:
- J. Walter Thompson Chennai
Finest Writing Pen 1
- BRAND:
- Renolds
- AGENCY:
- J. Walter Thompson Chennai
VP & Senior Creative Director : Mumbai
Mumbai, India
May 2004 - May 2006 (2 years)
Dharavi
- BRAND:
- Deli Highlighter
- AGENCY:
- Wunderman Thompson South Asia
Kumbh Mela
- BRAND:
- Deli Highlighter
- AGENCY:
- Wunderman Thompson South Asia
The Timeline of India
- BRAND:
- The Times of India
- AGENCY:
- Wunderman Thompson South Asia
The Idea of India
- BRAND:
- The Times of India
- AGENCY:
- Wunderman Thompson South Asia
The Nameless Women
- BRAND:
- Warah
- AGENCY:
- Wunderman Thompson South Asia
Thaalam
- BRAND:
- Munch
- AGENCY:
- Wunderman Thompson South Asia
Hidden Truth
- BRAND:
- VIDYA Helpline
- AGENCY:
- Wunderman Thompson South Asia
Save Our Sentinels
- BRAND:
- Jimmy Nelson
- AGENCY:
- Wunderman Thompson South Asia
Ghar Pe Kingfisher 2
- BRAND:
- Kingfisher
- AGENCY:
- Wunderman Thompson South Asia
Word of Moms
- BRAND:
- Voltas Beko
- AGENCY:
- Wunderman Thompson South Asia
#OpenHope
- BRAND:
- Tata Pravesh
- AGENCY:
- Wunderman Thompson South Asia
Plant for the Planet
- BRAND:
- Tata Tiscon Go Gree
- AGENCY:
- Wunderman Thompson South Asia
Wise Little Birds
- BRAND:
- Tata Wiron
- AGENCY:
- Wunderman Thompson South Asia
The Washout
- BRAND:
- Tata Steel
- AGENCY:
- Wunderman Thompson South Asia
Get Together
- BRAND:
- Black & White
- AGENCY:
- J. Walter Thompson Bangalore
Mirinda Moonu
- BRAND:
- Mirinda
- AGENCY:
- J. Walter Thompson Bangalore
Parallel Journeys
- BRAND:
- Nike
- AGENCY:
- J. Walter Thompson Bangalore
United by Blue
- BRAND:
- Nike Cricket
- AGENCY:
- J. Walter Thompson Bangalore
Yards
- BRAND:
- Nike Cricket
- AGENCY:
- J. Walter Thompson Bangalore
Creative Group Head : Sri Lanka
Grey Sri Lanka
May 1997 - April 2000 (2 years 11 months)
Grew from Senior Writer at Trikaya Grey Bangalore to Creative Chief at Trikaya Grey Colombo. Was part of the crack team that set up the Grey Sri Lanka Office from 1997 to 2000.
Trainee Writer to Senior Copywriter
Director
1st December Films
Bangalore, India
Intestines
- BRAND:
- Sanctuary Nature Foundation
- AGENCY:
- Wunderman Thompson South Asia
Other
The Communications Central
Chennai, India
Dhool Tucker
- BRAND:
- Boost
- AGENCY:
- The Communications Central
Education
BE Mechanical Engineering
1990 - 1994 (4 years)
Activities and Societies: Merit Final Year Engineering Project : Engine Of Prithvi Missile at HAL, Bangalore. Elected Cultural Secretary MVIT : Bangalore University. Member Rotaract Club of Bangalore.
