Title | Wendy |
Agency | Rodgers Townsend |
Campaign | The World According To - The New at&t |
Advertiser | AT&T Inc. |
Brand | The New at&t |
Posted | May 2006 |
Product | TheNewATT.com - MP5 Network |
Business Sector | Internet Service Providers |
Tagline | Your world. Delivered |
Story | AT&T Brand Vertical Print Magazine, Newspaper campaign. |
Philosophy | This campaign positions the new AT&T as a company that sees the world from the only point-of-view that matters yours. Whatever your world, only one company delivers everything you need to make the most of it. |
Problem | To reintroduce and refresh one the great American brands to the world. |
Result | Eleven executions ran in the Wall Street Journal, USA Today, Fortune, Fast Company, Newsweek, Time and Wired, just to name a few. |
Media Type | Magazine |
Market | United States |
Art Director | Luke Partridge |
Creative Director | Michael McCormick |
Copywriter | Michael McCormick |
Executive Creative Director | Tom Hudder |
Account Supervisor | Chris Hanley |
Account Executive | Molly McLafferty |
Photographer | Jeff Minton |
Print Producer | Cheryl Sparks |
Copywriter | Kay Cochran |
Photoshop Artist | Evan Willnow |