Wahn Yoon

President/ Head of Strategy at Bleu Blanc Rouge

Toronto, Canada

My Latest Work

SEE ALL WORK

Nation Brand for the Kingdom of Bhutan

Danielle

David

Krystianna

About me

Raised in New York City and now proudly Torontonian, Wahn’s career spans 20 years as a strategist in multiple sectors. As senior director and strategist at JWT, he was instrumental in developing and launching Ethos, a WPP-owned global consultancy specializing in cause-related marketing and corporate responsibility strategy.

Wahn is President of creative agency Bleublancrouge (BBR) Toronto, and is one of the founders of the Humanise Collective. Wahn has extensive experience in the hospitality and real estate space, along with numerous other sectors.

His clients have included Sheraton, Marriott Hotels, JW Marriott, Le Méridien, Renaissance, Sephora, Audi, Mercedes Benz, Greystar, Abbott Labs, Molson Coors, Wendy’s, UNICEF, Humana, Live Nation, and many more.

Wahn attended Harvard College and Columbia University Business School and is active on numerous boards and associations serving youth and the arts.

Skills

Sector Experience

Awards

People I worked with

Wunderman Thompson Toronto

Martin Shewchuk

EVP Executive Creative Director

Wunderman Thompson Toronto

Chilion Benedict

Account Executive

Wunderman Thompson Toronto

Duane Crichton

Director

Wunderman Thompson Toronto

Positions

President Toronto / Head of Strategy

Bleublancrouge

Montréal, Canada

October 2016 - Present (8 years 2 months)

Description

Bleublancrouge (BBR) is an award-winning full-service advertising agency (finalist in 2016 and 2017 for Agency of the Year) with offices in Toronto and Montreal, serving North American and global clients in multiple categories including financial services, consumer health, transportation, retail, hospitality and technology. Clients: Marriott International, Desjardins, Bausch Health, Apple, Hyatt and many others.BBR belongs to the Humanise Collective of independent companies, which includes L'Institut (strategy & insights), Glassroom (media & data), U92 (digital strategy), Alice & Smith (gamification), YHP (experiences & events), and Field Trip (content)

Co-Founder

L'Institut

Canada

September 2013 - Present (11 years 3 months)

Description

L'Institut is a think tank and laboratory for Great Ideas that uses a high touch, participatory approach to strategy development for major corporations, not-for-profits and government agencies. L'Institut has pioneered participatory techniques in Connected Intelligence, including the celebrated Structural Mapping Process (SMP).Clients have included: Audi, Humana, Live Nation, Molson Coors, Bombardier Recreational Products, Mercedes Benz, Cadillac Fairview, Valeant, Canadian Red Cross, Montreal International Jazz Festival

Business Director (consulting role)

Winkreative

Toronto, Canada

November 2011 - Present (13 years 1 month)

Description

Wahn works directly with the London headquarters of Winkreative, an international branding and communications firm led by Tyler Brule, to lead business development and strategy for Canada. Winkreative is sister company to Monocle Magazine.Senior brand strategist on major projects for Metrolinx (UP Express, GO rebranding), Bombardier Commercial Aircraft, Audi, Li Ka Shing Foundation, Loews Hotels, Holt Renfrew / Ogilvy

Partner

Scientific Intelligence

Canada

August 2005 - October 2016 (11 years 2 months)

Description

Scientific Intelligence is a unique strategic consultancy that uses its celebrated proprietary approach called the Structural Mapping Process™ (SMP) to discover the "memes" associated with any brand or idea. Scientific Intelligence has provided insight, strategy and alignment to senior management teams at Fortune 500 companies around the world, along with numerous startups.

Senior Consultant

Ethos JWT

Canada

February 2004 - March 2007 (3 years 1 month)

Description

Co-created and launched JWT's global practice in social responsibility, sustainability and cause-branding. Clients included Shell, Sony, Magna International, Harvard's Kennedy School of Government, Nestle, Kellogg's, SickKids (Hospital for Sick Children).Led re-branding and ground-breaking campaign for SickKids, helping to raise $500 MM for the hospital, winning Gold at the Cassies Awards for Sustained Success and for Not-for-Profit.