| Title | STAY HOME MILES EXCHANGE |
| Brief | With all planes grounded and people encouraged to stay home, Thai Airways flipped its miles program upside down and, for the first time, gave people miles for not going anywhere.A specially developed app used geolocation technology to determine if the users stayed home and automatically rewarded them with miles.Stay Home Miles Exchange transformed a context where travel brands suddenly became irrelevant into an experience where they were not only relevant, they could engender loyalty. |
| Agency |
Wunderman Thompson
|
| Campaign |
#StayHome Miles Exchange
|
| Advertiser |
Thai Airways
|
| Brand |
Thai Airways
|
| Posted | November 2021 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Story | With all planes grounded and people encouraged to stay home, Thai Airways flipped its miles program upside down and, for the first time, gave people miles for not going anywhere.A specially developed app used geolocation technology to determine if the users stayed home and automatically rewarded them with miles.Stay Home Miles Exchange transformed a context where travel brands suddenly became irrelevant into an experience where they were not only relevant, they could engender loyalty. |
| Media Type |
Digital
|
| Chief Creative Officer |
João Braga
|
| Executive Creative Director |
Park Wannasiri
|
| Creative Director |
Chatchai Butsabakorn
|
| Art Director |
Yannapat Boonkate
|
| Copywriter |
Kunat Chaengcharat
|
| Digital Project Manager |
Pachara Tangsupap
|
| Senior Programmer |
Sutat Meesiri
|
| Senior Programmer |
Usana Chopsintawee
|
| Senior Developer |
Kittisak Ardkonghan
|
| Front-End Developer |
Tanawat Wongsawan
|
| Project Manager |
Mira Vasukulkasemtorn
|
| Client Services Director |
Anocha Chaladpru
|
| Account Director |
Wasna Jirasuradej
|
| Account Executive |
Pufah Nuntavisit
|
| PR Company |
Verve PR
|
| Managing Director |
Chanapatt Chindasanguan
|
| General Manager |
Saruttaya Mahanavarani
|
| Business Group Director |
Pornchanan Yamarat
|
| PR Executive |
Phitchaya Srithiphaphirom
|