Louai Alasfahani

Louai Alasfahani possesses a profound passion for Lateral Thinking.

For more than 25 years, his work for a wide sector of local and international brands such as Porsche, VW, Audi, Dominos Pizza, Al Mouj, Nikon, Ikea and CSR initiatives have won numerous accolades and worldwide recognition. In addition, his creative work is featured in more than 38 international books on Design, Creativity, Branding and Advertising.

As a leader, he is empowering the industry through sharing his knowledge and experience by lecturing at universities, writing articles, judging creativity awards and producing creative work that achieves clients strategic objectives.

He cofounded the International Advertising Association Kuwait Chapter in 1996, served as General Secretary 2008-2010 and President elect 2010-2012.

He Co-founded Awraq magazine in 2001 – the world’s first advertising critique magazine in Arabic, focusing on Integrated Marketing Communications, intellectual property and festivals of creativity. Awraq rebranded to bloganubis.com in 2008.

Louai Alasfahani is a Certified Brand Manager by the Association of International Product Marketing & Management.
He is also Certified in Advertising and Public Relations by the London Chamber of Commerce and Industry Examination Board.

He holds a Mini MBA from the American Management Association.
He is an active member of: IPRA International Public Relations Association, CIM Chartered Institute of Marketing, International Journalists Association.